Measurement Lead: Marketing Effectiveness & Strategy

Publicis Groupe; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Starcom, a Publicis Groupe agency, is hiring a Measurement Lead to shape how marketing effectiveness is understood and applied for a major global consumer goods client. This senior role unites analytics, media planning and experimentation to drive decisions and commercial impact.

You will align MMM, experimentation and testing with planning processes, translating complex results into actionable guidance while growing a high-performing measurement team and advancing a culture of learning across

Qualifications

• Strong experience in marketing measurement, econometrics, media analytics, data science, marketing effectiveness or related discipline.
• Practical experience interpreting MMM, experimentation and campaign measurement, turning complex analysis into actionable recommendations.
• Confidence shaping measurement strategy across multiple brands, markets or interconnected workstreams.
• Knowledge of response curves, saturation, ROI, diminishing returns and interdependencies.
• Ability to build trusted relationships with senior clients and cross-functional teams.
• Experience improving measurement approaches, testing roadmaps, data quality and reporting standards.

Responsibilities

• Lead the measurement strategy across a portfolio of consumer brands and markets, connecting business and media objectives to KPIs and learning priorities.
• Bring together MMM, experimentation, campaign measurement and reporting to create a joined-up view of marketing effectiveness.
• Own the Test & Learn roadmap, identifying valuable business questions and overseeing increments studies, geo-lift tests and other causal measurement approaches.
• Translate measurement outputs into practical recommendations that influence channel mix, optimization, planning and investment decisions.
• Develop scalable measurement standards, frameworks and best practice to strengthen local teams' capabilities.
• Partner with strategy, planning, media, data, technology and analytics teams to embed measurement throughout the planning process.
• Lead senior client conversations while coaching and developing a measurement team across the network.

Skills

Marketing measurement

Econometrics

Data science

MMM interpretation

Experimentation

ROI analysis

Senior client engagement

Tools

Statistical software

CRM/Analytics tools

Job description

Starcom, a Publicis Groupe agency, is hiring a Measurement Lead to shape how marketing effectiveness is understood and applied for a major global consumer goods client. This senior role unites analytics, media planning and experimentation to drive decisions and commercial impact.

You will align MMM, experimentation and testing with planning processes, translating complex results into actionable guidance while growing a high-performing measurement team and advancing a culture of learning across