Head of Effectiveness & Analytics - Independent Agency

Silver Drum; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Dedicated training time

Industry partnerships

Investment in people

Job summary

Silver Drum, an ambitious indie agency, is seeking a client-facing analytics leader to shape marketing effectiveness. You’ll guide measurement strategies, lead complex analyses from incrementality to marketing mix, and turn insights into actionable recommendations for senior clients.

With direct access to the COO, you’ll mentor analysts, build the team, and help evolve proprietary measurement products while bridging measurement with commercial goals.

Qualifications

• Experience as a client-facing analytics specialist leading measurement discussions.
• Strong technical grounding in R and statistical analysis; familiarity with AI automation.
• Ability to simplify complex ideas, develop people and connect measurement to commercial goals.

Responsibilities

• Define measurement strategies with senior clients and turn insights into recommendations.
• Lead complex analyses including incrementality testing and marketing mix modelling.
• Support pitches with a compelling measurement perspective and strengthen client relationships.
• Mentor analysts and lead a small team to embed measurement across the agency.

Skills

Measurement analytics

Leadership

Client-facing

R

AI automation

Tools

R

Job description

A huge opportunity to shape the future of marketing effectiveness at an ambitious indie agency. You’ll build on strong foundations and have the scope to make the role your own. With direct access to the COO, an established specialist team and the opportunity to influence investment in new products, your ideas will have a clear route into action.

Why this role stands out

• Become the agency’s measurement figurehead. Shape how effectiveness informs planning, client strategy and new business, with a voice across the agency.
• Work on a genuinely varied client portfolio. An even split of charity and commercial clients brings different challenges, meaningful work and plenty of scope to demonstrate impact.
• Help evolve proprietary products and develop new measurement solutions, working closely with senior leadership and product specialists.
• Lead and develop people. Mentor analysts, manage two direct reports and build measurement confidence across the wider agency.
• Combine strategic influence with technical depth. Guide R development and advanced AI automation, with specialists supporting delivery.
• Keep developing your own career. Benefit from dedicated training time, industry partnerships and a business that invests in its people.

The opportunity

You’ll work closely with senior clients to understand their challenges, define measurement strategies and turn complex analysis into clear recommendations. From incrementality testing and marketing mix modelling to evaluating campaign performance, your work will help clients make better decisions about where and how to invest. You’ll also bring a compelling measurement perspective to pitches, strengthen existing client relationships and help the agency turn its promise of “ideas that deliver” into demonstrable results.

What you’ll bring

You’ll be a confident, client-facing measurement or analytics specialist, ready to lead the conversation and set direction. You may already head up a team or be looking for a broader leadership opportunity. A strong technical grounding is essential, including an understanding of R, statistical analysis and the potential of AI automation. Just as valuable is your ability to simplify complex ideas, develop people and connect measurement to commercial goals. Experience within a media agency or a similar consultancy environment would be a strong fit.