AI-Driven Marketing Analytics Leader

Responsible Resourcing Agency; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

Responsible Marketing Advisory (RMA) is seeking an experienced advisor to unlock value from advanced marketing measurement, media analytics and AI-driven decision making. You’ll lead MMM, attribution, incrementality and experimentation across global markets, translating analytics into clear business recommendations for executive stakeholders.

You will advise marketing and media leaders on budget allocation and investment optimisation, partnering with analytics, data science and agencies to scale

Qualifications

• Extensive experience in media analytics, marketing science or commercial strategy.
• Deep expertise in MMM, marketing measurement, incrementality and media investment optimisation.
• Influence senior stakeholders across functions, regions and leadership levels.
• Track record delivering transformation programmes in global matrix organisations.
• Commercially minded with credibility to engage executives.
• Ability to translate complex analytics into practical actions.
• Strong stakeholder management and adoption of new capabilities.

Responsibilities

• Lead adoption of MMM, incrementality testing, attribution and experimentation programmes across global markets.
• Translate analytics and predictive models into actionable recommendations for executives.
• Advise on budget allocation, investment optimisation and marketing productivity.
• Partner with analytics, data science and agency teams to scale measurement capabilities.
• Champion AI-enabled planning, optimisation and decision intelligence solutions.
• Manage external analytics partners and vendors.
• Drive change management and capability building across complex organisations.
• Track and evidence business impact including revenue growth and cost savings.

Skills

MMM

Incrementality testing

Attribution

Experimentation

Stakeholder management

AI-enabled planning

Data-driven decisions

Commercial strategy

Media analytics

Marketing effectiveness

Job description

Responsible Marketing Advisory (RMA) is seeking an experienced advisor to unlock value from advanced marketing measurement, media analytics and AI-driven decision making. You’ll lead MMM, attribution, incrementality and experimentation across global markets, translating analytics into clear business recommendations for executive stakeholders.

You will advise marketing and media leaders on budget allocation and investment optimisation, partnering with analytics, data science and agencies to scale