Performance Analytics Lead: Testing & Growth Strategy

Silverdrum; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Silver Drum is seeking a Performance Analytics Associate Director to transform testing outcomes into actionable media strategy for a major betting & gaming client. You will connect campaign and audience insights to commercial results such as customer acquisition and revenue, reporting to the Business Director and guiding analytics across planning, activation and client service teams.

You’ll lead advanced testing design, implement geo experiments, and provide concise, data-driven recommendations

Qualifications

• Experience in media or marketing analytics and measurement, ideally within an agency.
• Strong statistical knowledge, including sampling and hypothesis testing.
• Advanced SQL and Excel skills; experience with data platforms like BigQuery or Snowflake.

Responsibilities

• Lead the testing programme, coordinating teams around clear processes, consistent reporting and shared learnings.
• Design and evaluate A/B tests, geo experiments and lift studies alongside measurement and channel specialists.
• Analyse platform, campaign and audience data to inform targeting, channel selection, media planning and optimisation.
• Develop short-term performance forecasts and identify opportunities to improve media effectiveness.
• Translate complex findings into concise recommendations that influence investment and strategy.
• Act as the central analytics contact for the client, working closely with planning, strategy, activation and client service teams.

Skills

Statistical knowledge

SQL

Excel

Non-technical presentation

Tools

BigQuery

Snowflake

Python

R

Power BI

Tableau

Looker

Job description

Silver Drum is seeking a Performance Analytics Associate Director to transform testing outcomes into actionable media strategy for a major betting & gaming client. You will connect campaign and audience insights to commercial results such as customer acquisition and revenue, reporting to the Business Director and guiding analytics across planning, activation and client service teams.

You’ll lead advanced testing design, implement geo experiments, and provide concise, data-driven recommendations