Global Analytics Lead: Measurement & AI-Driven Insights

Confidential; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Confidential in London seeks an Associate Director, Analytics to lead global measurement and analytics frameworks. You will drive campaign measurement, effectiveness analysis, and experimentation for brand and performance initiatives, partnering with senior leadership to ensure consistent analytics approaches across markets.

You will translate data into actionable insights for senior stakeholders, mentor teams, and collaborate with data engineering on automation and AI-driven analytics.

Qualifications

• Strong quantitative background with significant analytics, measurement, or data science experience in media or marketing.
• Deep understanding of media effectiveness, incrementality, and experimentation methodologies.
• Strong statistical knowledge.
• Proficiency in SQL and Python or R.
• Excellent communication, stakeholder management, and project management skills.
• Experience mentoring or leading others with a collaborative and empathetic approach.

Responsibilities

• Lead campaign measurement, effectiveness analysis and experimentation for brand and performance initiatives.
• Develop and implement global measurement frameworks across markets.
• Translate complex data into actionable insights for senior stakeholders.
• Serve as trusted analytics contact for global clients and advise teams on testing, targeting and measurement best practices.
• Manage third-party measurement partners and collaborate with data engineering on automation and integration strategies.
• Contribute to broader analytics and data strategy, including AI-driven solutions.

Skills

Analytical thinking

Stakeholder management

Leadership

Mentoring

Project management

Tools

SQL

Python

R

Job description

Confidential in London seeks an Associate Director, Analytics to lead global measurement and analytics frameworks. You will drive campaign measurement, effectiveness analysis, and experimentation for brand and performance initiatives, partnering with senior leadership to ensure consistent analytics approaches across markets.

You will translate data into actionable insights for senior stakeholders, mentor teams, and collaborate with data engineering on automation and AI-driven analytics.