Associate Director Analytics

Confidential; Greater London; Vor Ort; GBP 120.000 - 180.000; Vollzeit

Zusammenfassung

Confidential in London seeks an Associate Director, Analytics to lead global measurement and analytics frameworks. You will drive campaign measurement, effectiveness analysis, and experimentation for brand and performance initiatives, partnering with senior leadership to ensure consistent analytics approaches across markets.

You will translate data into actionable insights for senior stakeholders, mentor teams, and collaborate with data engineering on automation and AI-driven analytics.

Qualifikationen

• Strong quantitative background with significant analytics, measurement, or data science experience in media or marketing.
• Deep understanding of media effectiveness, incrementality, and experimentation methodologies.
• Strong statistical knowledge.
• Proficiency in SQL and Python or R.
• Excellent communication, stakeholder management, and project management skills.
• Experience mentoring or leading others with a collaborative and empathetic approach.

Aufgaben

• Lead campaign measurement, effectiveness analysis and experimentation for brand and performance initiatives.
• Develop and implement global measurement frameworks across markets.
• Translate complex data into actionable insights for senior stakeholders.
• Serve as trusted analytics contact for global clients and advise teams on testing, targeting and measurement best practices.
• Manage third-party measurement partners and collaborate with data engineering on automation and integration strategies.
• Contribute to broader analytics and data strategy, including AI-driven solutions.

Kenntnisse

Analytical thinking

Stakeholder management

Leadership

Mentoring

Project management

Tools

SQL

Python

R

Jobbeschreibung

The client is seeking an experienced Associate Director, Analytics to join their global insights team based in London. This role involves partnering with senior analytics leadership to develop and implement global measurement frameworks, ensuring consistent media effectiveness and analytics approaches across various markets. The successful candidate will lead campaign measurement, effectiveness analysis, and experimentation for both brand and performance initiatives, while also developing standardized analytics tools and methodologies, including AI-driven solutions.

Key responsibilities include translating complex data into actionable insights for senior stakeholders, serving as a trusted analytics contact for global clients, and advising teams on media platform testing, targeting, and measurement best practices. The role also involves managing third-party measurement partners, collaborating with data engineering teams on automation and integration strategies, and contributing to the broader analytics and data strategy within the organization.

The ideal candidate will have a strong quantitative background with significant experience in analytics, measurement, or data science within media or marketing. A deep understanding of media effectiveness, incrementality, and experimentation methodologies is essential, along with strong statistical knowledge and proficiency in SQL and Python or R. Excellent communication, stakeholder management, and project management skills are required, as well as experience mentoring or leading others with a collaborative and empathetic approach.