Marketing Education Programme Lead

School of Coding; Birmingham; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Generous annual leave entitlement

Pension scheme

Employee Assistance Programme

Strong CPD and development

Company events

Retail discounts

Job summary

School of Coding & AI is seeking a Programme Lead in Marketing to take academic ownership of our Marketing provision across Higher Education. You will lead development of modules, shape curriculum, and deliver teaching that links theory to real-world digital marketing practice.

You will mentor lecturers, ensure industry relevance, and embed employability skills. The role demands strong academic leadership, pristine standards, and active engagement with industry and partner universities.

Qualifications

• Degree in Marketing, Digital Marketing, Business, Communications or related field.
• PGCert in Higher Education or Fellowship of Advance HE (FHEA) or equivalent.
• Master’s degree in a relevant subject area.
• Strong industry experience across core digital marketing disciplines (SEO, PPC, content, analytics).
• Experience teaching, training or developing others in academic or professional settings.

Responsibilities

• Take ownership of Marketing as a subject area across Higher Education provision.
• Lead development and improvement of Marketing modules and learning materials.
• Ensure curriculum reflects current industry practices and employer expectations.
• Deliver high-quality teaching linking theory to real-world digital marketing activity.
• Support students to build knowledge in SEO, PPC, paid social, email marketing and analytics.

Skills

Teaching experience

Curriculum design

Digital marketing knowledge

SEO/PPC/Analytics

Data-driven decision making

Education

Master’s degree in Marketing or related

PGCert in Higher Education or equivalent

Tools

Learning management systems

Curriculum development tools

Job description

School of Coding & AI is seeking a Programme Lead in Marketing to take academic ownership of our Marketing provision across Higher Education. You will lead development of modules, shape curriculum, and deliver teaching that links theory to real-world digital marketing practice.

You will mentor lecturers, ensure industry relevance, and embed employability skills. The role demands strong academic leadership, pristine standards, and active engagement with industry and partner universities.