Marketing Manager - Global Hubs & Higher Education Programmes

Oxford International Education Group; United Kingdom; On-site; GBP 55,000 - 75,000; Full time

Job summary

Oxford International Education Group is looking for a Marketing Manager to lead Global Hubs and Higher Education Programmes. The role involves designing and delivering integrated marketing campaigns across online and in-country pathways, coordinating with Global Hubs, agents and university partners to drive recruitment and brand awareness.

You will work with the Global Hubs and central Marketing teams to plan campaigns aligned with intakes and markets, ensuring timely delivery from planning

Responsibilities

• Deliver the annual marketing plan for Global Hubs and OIDI higher education programmes, aligned with recruitment intakes and commercial objectives.
• Translate recruitment and business priorities into audience-led marketing plans and tangible collateral for Global Hubs, agents, students and higher education partners.
• Manage a rolling campaign calendar with clear objectives, audiences, messaging, channels and success metrics.
• Agree priority marketing activity and investment with the product team and target recruitment windows based on opportunity and resources.
• Provide regular updates on priorities, performance, risks and dependencies, and recommend actions where required.

Job description

Marketing Manager - Global Hubs & Higher Education Programmes

Application Deadline: 19 November 2026

Department: Marketing

Employment Type: Permanent - Full Time

Location: United Kingdom

Compensation: Competitive

Description

Job Purpose

Oxford International Digital Institute, or OIDI, is the digital learning division of Oxford International Education Group. OIDI connects universities, Global Hubs, education agents and students through flexible higher education pathway programmes designed to widen access to international education.

Our programmes provide online and in-country routes into higher education, enabling students to study closer to home, prepare for university-level study and progress to university partners around the world. OIDI’s portfolio includes Foundation, International Year One, Pre-Master’s and Pre-PhD programmes.

We are seeking an experienced and commercially minded Marketing Manager – Global Hubs & Higher Education Programmes to create, design, deliver, and implement marketing collateral across OIDI’s Global Hubs, online higher education programmes and university progression partnerships.

The Marketing Manager will be responsible for the development and implementation of integrated, intake-led marketing activity designed to:

• Equip Global Hubs and agent networks with the tools, content and campaigns needed to recruit effectively
• Build brand and product awareness across priority student markets
• Strengthen the positioning of OIDI’s pathway programmes and university progression opportunities via a B2B2C routes
• Support the launch and promotion of new Global Hubs, programmes and higher education partnerships
• Contribute to sustainable student recruitment and commercial growth

The role will manage activity across multiple B2B, B2B2C and student-facing audiences, translating programme, progression and partnership information into clear and compelling propositions.

Working closely with the Global Hubs, Higher Education team, Partnerships, and central Marketing teams, the Marketing Manager will establish an effective annual campaign rhythm aligned with key intakes per year (3 currently, with a view to expand).

This is a hands‑on delivery role responsible for turning agreed strategy, priorities and briefs into tangible marketing activity. The postholder will play a key role in developing and implementing campaigns and projects, coordinating activity from planning through to launch, optimisation and reporting, in close collaboration with the product and senior marketing teams.

Main Duties and Responsibilities

Marketing Deliverables

• Deliver the annual marketing plan for Global Hubs and OIDI higher education programmes, aligned with organisational priorities, recruitment intakes and commercial objectives.
• Translate recruitment and business priorities into audience-led marketing plans, and tangible collateral for Global Hubs, agents, students and higher education partners.
• Manage a rolling campaign calendar, establishing clear objectives, audiences, messaging, channels and success measures.
• Agree priority marketing activity and investment with the product team and target recruitment windows based on commercial opportunity, readiness and available resource.
• Provide regular updates on priorities, performance, risks and dependencies, recommending appropriate action where required.

Global Hub Marketing and Enablement

• Own the marketing onboarding and launch support provided to new Global Hubs.
• Develop scalable campaign materials, programme content, sales tools and brand guidance that enable hubs to market programmes effectively.
• Equip Global Hubs with approved, ready‑to‑use campaigns and materials aligned with priority programmes and recruitment windows.
• Regularly review Global Hub marketing channels and materials to ensure accuracy, consistency and brand compliance.
• Gather feedback and identify successful local activity to continuously improve central marketing support and share best practice across the network.
• Campaign and demand generation
• Plan and deliver integrated recruitment campaigns aligned with key programme intakes and priority markets.