Marketing Lecturer

School of Coding

Birmingham

On-site

GBP 38,000 - 43,000

Full time

4 days ago

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Benefits offered by this job

28 days annual leave

Pension scheme

Employee Assistance Programme

CPD opportunities

Company and social events

Bright Exchange discounts

Job summary

School of Coding & AI in the UK is seeking a passionate Digital Marketing Lecturer to join our academic team. You will teach across undergraduate and foundation year programmes, bringing digital marketing concepts to life through engaging, industry relevant learning.

The role involves delivering high quality teaching, assessments and helping students gain professional certifications. This is an exciting opportunity for an academic or industry professional focused on developing the next

Qualifications

Relevant academic qualifications or professional experience in Digital Marketing.
Strong practical experience in digital marketing and campaign management.
Knowledge of SEO, PPC, social media marketing and content strategy.
Experience with WordPress or Wix and basic HTML/CSS.
Working knowledge of GA4, Google Ads, HubSpot, Mailchimp.
Experience with digital content creation tools, including Photoshop and Premiere Pro.

Responsibilities

Deliver practical and engaging teaching across digital marketing and AI-related subjects.
Teach website development, SEO, digital content creation, social media and paid advertising.
Provide practical training in Google Analytics 4, Google Ads, HubSpot, Mailchimp, Semrush and Looker Studio.
Demonstrate the use of AI and emerging technologies within digital marketing workflows.
Teach campaign planning, CRM, email automation, customer journeys and performance optimisation.
Guide students in developing websites, marketing campaigns, dashboards and professional portfolios.
Design and assess practical projects, employer briefs and industry-based assignments.
Support students in obtaining relevant professional certifications and developing their digital marketing careers.
Maintain up-to-date knowledge of industry developments, tools and marketing practices.

Skills

Digital Marketing

SEO

PPC

WordPress

HTML/CSS

Analytics

Presentation

Tools

GA4

Google Ads

HubSpot

Mailchimp

Looker Studio

Adobe Photoshop

Premiere Pro

Job description

About School of Coding & AI

School of Coding & AI is one of the UK’s fastest growing education providers, delivering high quality, career focused programmes across Coding, AI, STEM, Health and Social Care, Business and related areas.

Established in 2017, we work with schools, colleges, universities and employers to provide education that leads to real outcomes. Our focus is simple, student first, always.

We have partnered with the University of Wolverhampton, Harper Adams University, University of Staffordshire and University of Brighton to launch our first Higher Education Institute. As we continue to grow across the UK and internationally, we are building a strong academic team to deliver high quality teaching, support excellent student outcomes and help shape the future of technology focused education.

About the role

We are looking for a passionate & experienced Digital Marketing Lecturer to join our academic team and help deliver an exceptional student experience. You will teach across undergraduate and foundation year programmes, bringing digital marketing concepts to life through engaging, industry relevant learning.

The role involves supporting student success, delivering high quality teaching and assessment, and contributing to the ongoing development of our programmes. This is an excellent opportunity for an academic or industry professional who is committed to developing the next generation of digital marketing talent.

What you’ll be doing

Deliver practical and engaging teaching across digital marketing and AI-related subjects.
Teach website development, SEO, digital content creation, social media and paid advertising.
Provide practical training in Google Analytics 4, Google Ads, HubSpot, Mailchimp, Semrush and Looker Studio.
Demonstrate the use of AI and emerging technologies within digital marketing workflows.
Teach campaign planning, CRM, email automation, customer journeys and performance optimisation.
Guide students in developing websites, marketing campaigns, dashboards and professional portfolios.
Design and assess practical projects, employer briefs and industry-based assignments.
Support students in obtaining relevant professional certifications and developing their digital marketing careers.
Maintain up-to-date knowledge of industry developments, tools and marketing practices.

What we’re looking for

Essential

Relevant academic qualifications or professional experience in Digital Marketing, Marketing, Digital Media or a related discipline.
Strong practical experience in digital marketing and campaign management.
Knowledge of SEO, PPC, social media marketing and content strategy.
Experience with website platforms such as WordPress or Wix and basic HTML/CSS.
Working knowledge of GA4, Google Ads, HubSpot, Mailchimp and digital analytics.
Experience with digital content creation tools, including Adobe Photoshop and Premiere Pro, or equivalent.
Ability to interpret marketing data and demonstrate campaign performance.
Strong presentation, communication and practical teaching skills.

Desirable

Experience using AI tools and automation in marketing.
Experience teaching CRM, marketing automation and advanced analytics.
Industry certifications from Google, HubSpot, Meta, Adobe, CIM or DMI.
Experience delivering higher education, professional training or industry-focused bootcamps.
Experience developing student portfolios and employer-led projects.

Why join us

At SOC Higher Education, we are building a forward thinking academic community dedicated to transforming lives through accessible, industry focused education. As part of the award winning School of Coding & AI, you will have the opportunity to shape the next generation of digital professionals while working within an innovative and rapidly growing higher education provider.