Digital Marketing Lecturer: Teach AI-Driven Campaigns & Analytics

School of Coding & AI; Birmingham; On-site; GBP 38,000 - 43,000; Full time

Benefits offered by this job

Salary £38k–£43k

28 days annual leave

Pension scheme

Employee Assistance Programme

CPD and development opportunities

Company and social events

Bright Exchange discounts

Job summary

School of Coding & AI is seeking a Digital Marketing Lecturer to teach across undergraduate and foundation programmes, bringing practical digital marketing and AI concepts to life. You will deliver engaging sessions on website development, SEO, content creation and paid advertising, while guiding projects and student portfolios.

The role involves supporting student success, delivering high-quality teaching and assessments, and developing programmes to keep pace with industry trends.

Qualifications

• Relevant academic qualifications or professional experience in Digital Marketing, Marketing, Digital Media or a related discipline.
• Strong practical experience in digital marketing and campaign management.
• Knowledge of SEO, PPC, social media marketing and content strategy.
• Experience with website platforms such as WordPress or Wix and basic HTML/CSS.
• Working knowledge of GA4, Google Ads, HubSpot, Mailchimp and digital analytics.
• Experience with digital content creation tools, including Adobe Photoshop and Premiere Pro, or equivalent.
• Ability to interpret marketing data and demonstrate campaign performance.
• Strong presentation, communication and practical teaching skills.

Responsibilities

• Deliver practical and engaging teaching across digital marketing and AI-related subjects.
• Teach website development, SEO, digital content creation, social media and paid advertising.
• Provide practical training in Google Analytics 4, Google Ads, HubSpot, Mailchimp, Semrush and Looker Studio.
• Demonstrate the use of AI and emerging technologies within digital marketing workflows.
• Teach campaign planning, CRM, email automation, customer journeys and performance optimisation.
• Guide students in developing websites, marketing campaigns, dashboards and professional portfolios.
• Design and assess practical projects, employer briefs and industry-based assignments.
• Support students in obtaining relevant professional certifications and developing their digital marketing careers.
• Maintain up-to-date knowledge of industry developments, tools and marketing practices.

Skills

Digital marketing

SEO

PPC

Content strategy

Analytics

Education

Bachelor's degree in Digital Marketing

Tools

WordPress

Google Ads

GA4

HubSpot

Mailchimp

Semrush

Looker Studio

Adobe Photoshop

Premiere Pro

Job description

School of Coding & AI is seeking a Digital Marketing Lecturer to teach across undergraduate and foundation programmes, bringing practical digital marketing and AI concepts to life. You will deliver engaging sessions on website development, SEO, content creation and paid advertising, while guiding projects and student portfolios.

The role involves supporting student success, delivering high-quality teaching and assessments, and developing programmes to keep pace with industry trends.