Marketing Programme Lead

School of Coding; Birmingham; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Generous annual leave entitlement

Pension scheme

Employee Assistance Programme

Strong CPD and development

Company events

Retail discounts

Job summary

School of Coding & AI is seeking a Programme Lead in Marketing to take academic ownership of our Marketing provision across Higher Education. You will lead development of modules, shape curriculum, and deliver teaching that links theory to real-world digital marketing practice.

You will mentor lecturers, ensure industry relevance, and embed employability skills. The role demands strong academic leadership, pristine standards, and active engagement with industry and partner universities.

Qualifications

• Degree in Marketing, Digital Marketing, Business, Communications or related field.
• PGCert in Higher Education or Fellowship of Advance HE (FHEA) or equivalent.
• Master’s degree in a relevant subject area.
• Strong industry experience across core digital marketing disciplines (SEO, PPC, content, analytics).
• Experience teaching, training or developing others in academic or professional settings.

Responsibilities

• Take ownership of Marketing as a subject area across Higher Education provision.
• Lead development and improvement of Marketing modules and learning materials.
• Ensure curriculum reflects current industry practices and employer expectations.
• Deliver high-quality teaching linking theory to real-world digital marketing activity.
• Support students to build knowledge in SEO, PPC, paid social, email marketing and analytics.

Skills

Teaching experience

Curriculum design

Digital marketing knowledge

SEO/PPC/Analytics

Data-driven decision making

Education

Master’s degree in Marketing or related

PGCert in Higher Education or equivalent

Tools

Learning management systems

Curriculum development tools

Job description

About School of Coding & AI

School of Coding & AI is one of the UK’s fastest growing education providers, delivering high quality, career focused programmes across Coding, AI, STEM, Health and Social Care, Business and related areas.

Established in 2017, we work with schools, colleges, universities and employers to provide education that leads to real outcomes. Our focus is simple, student first, always.

We have partnered with the University of Wolverhampton, Harper Adams University, University of Staffordshire and University of Brighton to launch our first Higher Education Institute. As we continue to grow across the UK and internationally, we are building a strong academic team to deliver high quality teaching, support excellent student outcomes and help shape the future of technology focused education.

About the role

We are looking for a Programme Lead in Marketing to take academic ownership of our Marketing provision across Higher Education.

This role sits at the point where academic quality, industry relevance and student outcomes come together. You will lead the development and delivery of Marketing modules, ensuring students gain the practical knowledge, commercial awareness and technical confidence needed to succeed in a fast changing marketing landscape.

You will teach, shape curriculum, support lecturers and act as the subject expert for Marketing across the organisation. The role will suit someone who understands both the academic requirements of Higher Education and the realities of modern digital marketing, including SEO, paid media, analytics, content, social platforms, customer journeys and the growing impact of AI.

This is an opportunity to build a strong subject area, raise standards and help define how Marketing is taught as School of Coding & AI continues to grow.

What you’ll be doing

• Take ownership of Marketing as a subject area across Higher Education provision
• Lead the development and improvement of Marketing modules, content and learning materials
• Ensure the curriculum reflects current industry practice, digital tools, platform changes and employer expectations
• Deliver high quality teaching that connects theory to real world digital marketing activity
• Support students to build knowledge across SEO, PPC, paid social, email marketing, content, analytics and campaign planning
• Design, set, mark and moderate assessments in line with academic standards and learning outcomes
• Provide clear feedback and academic support to help students stay engaged and achieve strong outcomes
• Monitor student attendance, engagement, satisfaction and performance, taking action where needed
• Maintain consistent teaching, assessment and quality standards across the subject area
• Contribute to quality assurance activity, including reviews, audits, standardisation and moderation
• Support and guide lecturers delivering Marketing content, sharing best practice where needed
• Work closely with academic leaders, programme teams and professional services colleagues
• Bring industry insight into teaching, curriculum design and assessment
• Embed employability, commercial awareness and practical digital marketing skills into the subject area
• Keep up to date with AI, automation, data and emerging trends shaping the future of digital marketing

What we’re looking for

Essential

• Degree in Marketing, Digital Marketing, Business, Communications or a closely related field
• PGCert in Higher Education, Fellowship of Advance HE (FHEA) or equivalent professional recognition.
• Minimum of Master’s degree in a relevant subject area
• Strong industry experience across core digital marketing disciplines, such as SEO, PPC, paid social, content marketing, analytics, email marketing or campaign management
• Experience teaching, training, coaching or developing others in a professional or academic setting
• Strong understanding of current digital marketing tools, platforms, trends and employer expectations
• Experience developing or improving curriculum, training content, learning materials or assessment approaches
• Ability to set standards, improve quality and drive consistency across a subject area or team
• Strong communication skills and the confidence to engage students, colleagues and stakeholders
• Ability to use data, feedback and performance insight to improve delivery and outcomes
• A student focused approach with high expectations for quality, engagement and progression

Desirable

• Experience working in Higher Education, Further Education or a regulated training environment
• Experience as a module leader, programme lead, subject lead or similar academic role
• Experience mentoring, supporting or leading lecturers, trainers or junior team members
• Exposure to quality assurance, course validation, academic review or partner university requirements
• Professional marketing qualifications or certifications, such as CIM, Google, Meta, HubSpot or similar
• Understanding of how AI, automation and data analytics are shaping the future of digital marketing
• Experience building employer links, live briefs, applied projects or industry informed learning

You will also bring

• A confident and engaging teaching style
• Strong subject credibility and up to date industry knowledge
• A structured and organised approach to planning, delivery and assessment
• The ability to balance academic standards with practical, career focused learning
• A collaborative approach and willingness to support colleagues
• Confidence taking ownership and making decisions within your subject area
• A practical, solutions focused mindset in a fast paced environment
• A commitment to delivering a strong student experience and positive learner outcomes

• Salary from £45,000 to £50,000, depending on experience
• Generous annual leave entitlement
• Pension scheme
• Employee Assistance Programme
• Strong CPD and development opportunities
• Company and social events
• Retail discounts from Bright Exchange