Marketing Lecturer

School of Coding & AI

Birmingham

On-site

GBP 38,000 - 43,000

Full time

28 hours ago
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Benefits offered by this job

Salary £38k–£43k
28 days annual leave
Pension scheme
Employee Assistance Programme
CPD and development opportunities
Company and social events
Bright Exchange discounts

Job summary

School of Coding & AI is seeking a Digital Marketing Lecturer to teach across undergraduate and foundation programmes, bringing practical digital marketing and AI concepts to life. You will deliver engaging sessions on website development, SEO, content creation and paid advertising, while guiding projects and student portfolios.

The role involves supporting student success, delivering high-quality teaching and assessments, and developing programmes to keep pace with industry trends.

Qualifications

  • Relevant academic qualifications or professional experience in Digital Marketing, Marketing, Digital Media or a related discipline.
  • Strong practical experience in digital marketing and campaign management.
  • Knowledge of SEO, PPC, social media marketing and content strategy.
  • Experience with website platforms such as WordPress or Wix and basic HTML/CSS.
  • Working knowledge of GA4, Google Ads, HubSpot, Mailchimp and digital analytics.
  • Experience with digital content creation tools, including Adobe Photoshop and Premiere Pro, or equivalent.
  • Ability to interpret marketing data and demonstrate campaign performance.
  • Strong presentation, communication and practical teaching skills.

Responsibilities

  • Deliver practical and engaging teaching across digital marketing and AI-related subjects.
  • Teach website development, SEO, digital content creation, social media and paid advertising.
  • Provide practical training in Google Analytics 4, Google Ads, HubSpot, Mailchimp, Semrush and Looker Studio.
  • Demonstrate the use of AI and emerging technologies within digital marketing workflows.
  • Teach campaign planning, CRM, email automation, customer journeys and performance optimisation.
  • Guide students in developing websites, marketing campaigns, dashboards and professional portfolios.
  • Design and assess practical projects, employer briefs and industry-based assignments.
  • Support students in obtaining relevant professional certifications and developing their digital marketing careers.
  • Maintain up-to-date knowledge of industry developments, tools and marketing practices.

Skills

Digital marketing
SEO
PPC
Content strategy
Analytics

Education

Bachelor's degree in Digital Marketing

Tools

WordPress
Google Ads
GA4
HubSpot
Mailchimp
Semrush
Looker Studio
Adobe Photoshop
Premiere Pro

Job description

About School Of Coding & AI

School of Coding & AI is one of the UK's fastest growing education providers, delivering high quality, career focused programmes across Coding, AI, STEM, Health and Social Care, Business and related areas.

About School Of Coding & AI

School of Coding & AI is one of the UK's fastest growing education providers, delivering high quality, career focused programmes across Coding, AI, STEM, Health and Social Care, Business and related areas.

Established in 2017, we work with schools, colleges, universities and employers to provide education that leads to real outcomes. Our focus is simple, student first, always.

We have partnered with the University of Wolverhampton, Harper Adams University, University of Staffordshire and University of Brighton to launch our first Higher Education Institute. As we continue to grow across the UK and internationally, we are building a strong academic team to deliver high quality teaching, support excellent student outcomes and help shape the future of technology focused education.

About The Role

We are looking for a passionate & experienced Digital Marketing Lecturer to join our academic team and help deliver an exceptional student experience. You will teach across undergraduate and foundation year programmes, bringing digital marketing concepts to life through engaging, industry relevant learning.

The role involves supporting student success, delivering high quality teaching and assessment, and contributing to the ongoing development of our programmes. This is an excellent opportunity for an academic or industry professional who is committed to developing the next generation of digital marketing talent.

What You'll Be Doing
  • Deliver practical and engaging teaching across digital marketing and AI-related subjects.
  • Teach website development, SEO, digital content creation, social media and paid advertising.
  • Provide practical training in Google Analytics 4, Google Ads, HubSpot, Mailchimp, Semrush and Looker Studio.
  • Demonstrate the use of AI and emerging technologies within digital marketing workflows.
  • Teach campaign planning, CRM, email automation, customer journeys and performance optimisation.
  • Guide students in developing websites, marketing campaigns, dashboards and professional portfolios.
  • Design and assess practical projects, employer briefs and industry-based assignments.
  • Support students in obtaining relevant professional certifications and developing their digital marketing careers.
  • Maintain up-to-date knowledge of industry developments, tools and marketing practices.
Requirements
What we're looking for
Essential
  • Relevant academic qualifications or professional experience in Digital Marketing, Marketing, Digital Media or a related discipline.
  • Strong practical experience in digital marketing and campaign management.
  • Knowledge of SEO, PPC, social media marketing and content strategy.
  • Experience with website platforms such as WordPress or Wix and basic HTML/CSS.
  • Working knowledge of GA4, Google Ads, HubSpot, Mailchimp and digital analytics.
  • Experience with digital content creation tools, including Adobe Photoshop and Premiere Pro, or equivalent.
  • Ability to interpret marketing data and demonstrate campaign performance.
  • Strong presentation, communication and practical teaching skills.
Desirable
  • Experience using AI tools and automation in marketing.
  • Experience teaching CRM, marketing automation and advanced analytics.
  • Industry certifications from Google, HubSpot, Meta, Adobe, CIM or DMI.
  • Experience delivering higher education, professional training or industry-focused bootcamps.
  • Experience developing student portfolios and employer-led projects.
Why join us

At SOC Higher Education, we are building a forward thinking academic community dedicated to transforming lives through accessible, industry focused education. As part of the award winning School of Coding & AI, you will have the opportunity to shape the next generation of digital professionals while working within an innovative and rapidly growing higher education provider.

Benefits
  • Salary from £38,000 to £43,000 depending one experience
  • 28 days annual leave plus 8 days bank holidays
  • Pension scheme
  • Employee Assistance Programme
  • Strong CPD and development opportunities
  • Company and social events
  • Retail discounts through Bright Exchange
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