Marketing Director

LGELGUGB; City Of London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading electric vehicle charging company in London is seeking an experienced Marketing Lead to drive brand growth and consumer awareness. You will oversee the marketing team, develop strategies for brand recognition, and manage significant budgets. Candidates should possess substantial experience in marketing, ideally within the EV sector, and excellent leadership skills. This role offers a competitive salary, hybrid working, and numerous benefits.

Benefits

Competitive salary and bonus scheme

25 days’ annual leave plus 8 UK Bank Holidays

Private medical insurance

Life assurance

Pension matched up to 10%

Online learning platform access

Volunteer Time Off (VTO)

Qualifications

• 10 years of experience in marketing, or fewer in the EV charging sector.
• 5 years in a people leadership role, or fewer in the EV charging sector.
• Proven experience in developing integrated marketing strategies.

Responsibilities

• Drive brand awareness through marketing strategies and campaigns.
• Manage a significant marketing budget and monitor impact.
• Collaborate with teams to develop consumer marketing strategies.

Skills

Leadership with strategic focus

Digital marketing expertise

Creative thinking

Excellent communication skills

Data-driven decision maker

Education

Degree in Marketing, Business Administration or related field

Tools

Digital marketing tools

Word, Excel, PowerPoint

Job description

About Believ

Believ: ABOUT US

At Believ, formerly known as Liberty Charge, we believe sustainable transport should be accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind.

We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.

We offer all the advantages of being a scale-up business, with the long-term backing from Liberty Global and Zouk Capital. You’ll be joining at the start of our scale-up phase and will work with a passionate, fast-paced, result-driven team.

About the role

You will be responsible for growing Believ’s recognition as a partner, a network to use and a brand to work for. This role will identify and apply core marketing techniques, including digital marketing and social media, PR and thought leadership, events and other activities to drive business success.

You will lead our marketing team and develop and execute strategies to drive growth in three core areas: Brand, Network and Consumer. You will work with internal stakeholders to ensure marketing and communications activity supports Believ’s growth plans, initiating campaigns, supporting business sectors, digital marketing activities, events, PR and lead generation.

As a commercial marketeer you will drive measurable business growth by aligning marketing activities with overall business objectives, prioritising the big picture and broader commercial goals, including revenue, market share and customer acquisition.

You will develop comprehensive marketing strategies considering market analysis, customer segmentation and competitive positioning, and use data-driven analysis of sales data, marketing campaign performance and customer feedback to inform decisions and optimise results.

You will manage a significant marketing budget, monitor spend and impact, and refine the strategy. You will work closely with sales and commercial teams to provide an excellent platform to drive leads and grow the sales pipeline.

Responsibilities

Client Marketing and Sales Support:

• Collaborate with internal stakeholders to develop and execute client marketing strategies and tactics that support goals throughout the business pipeline including Public Sector, Private Sector and Consumer-related requirements
• Plan and manage PR and Comms strategies related to new and existing customers to support pipeline activities and goals
• Plan and manage events, virtual engagements, and digital marketing initiatives to support sales objectives
• Review and manage creation of compelling sales collateral, presentations, and promotional materials
• Establish a digital marketing strategy to meet Believ’s business goals, including social media, digital advertising, SEO and more
• Collaborate with Liberty Global, Virgin Media O2 and Zouk as required to utilise relevant resources, experience and channels
• Explore new opportunities, channels and tactics to support Believ’s growth through partnerships

Consumer Marketing:

• Establish collaborative relationships with Consumer and Product teams to review, refine and develop Consumer Proposition
• Develop and implement consumer marketing strategies to increase charger utilisation and customer loyalty
• Oversee messaging and communications to ensure consistent, impactful content across all channels
• Use data-driven approach and feedback loops to refine marketing tactics to meet business needs

Brand Management:

• Create and execute a clear brand strategy to grow awareness and consistency across Public Sector, Private Sector and Consumer audiences
• Lead Believ PR and Comms to drive brand awareness and engagement
• Be the custodian of the brand, ensuring usage aligns with guidelines and awareness increases
• Lead efforts to evolve Believ’s brand identity and positioning, ensuring consistency across materials and touchpoints
• Ensure brand consistency and review feedback loops, market trends and competitor activities to inform strategy

Key success factors

• Aspiring to be the best loved public charge point operator with strong brand recognition
• Effective strategy across segments and resource management
• Measurable success in supporting client acquisition and socket growth
• Showcase Believ at industry events and conferences
• Strong brand recognition among consumers and key markets
• Comprehensive marketing offer delivered within budgets and forecasted costs
• Collaboration with other departments to support activities
• Define measures for success and report weekly, monthly and quarterly
• Efficient day-to-day management of activities toward success

About you

We are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team working at pace in an evolving industry, seeking people who share a passion for cutting carbon emissions and cleaner air. The successful candidate will have the following attributes and skills:

Qualifications and Experience

• 10 years of experience in marketing in a relevant sector, or fewer if in the EV charging sector specifically
• 5 years experience in a relevant people leadership role, or fewer if in the EV charging sector specifically
• Degree and postgraduate training in Marketing, Business Administration or related field preferred but not essential
• Proven experience in the EV or related industry with understanding of market dynamics and consumer behaviour
• Demonstrated success in developing integrated marketing strategies in relevant B2G & B2B businesses
• Excellent leadership and team management skills
• Experience in sales and bidding in the EV charging sector; EV B2C experience is beneficial
• Experience selecting and working with externals/agencies

Skills

• Leadership with strategic focus
• Creative thinking with sustainability and innovation mindset
• Exceptional communication and interpersonal skills
• Digital marketing, PR, brand management and social media expertise
• Understanding of how local Government bodies work with industry
• Commercially astute and data-driven decision maker
• Proficiency with digital marketing tools and data sources
• Proficient in Word, Excel, PowerPoint
• Team player who works under pressure and meets deadlines
• Ability to manage multiple projects with high standards
• Strong relationship-building capabilities
• Adaptable with a hands-on attitude

Benefits

• Competitive salary and bonus scheme
• 25 days’ annual leave plus 8 UK Bank Holidays and option to buy up to 5 more days
• Wellbeing and mental health benefits, private medical insurance, life assurance and more
• Pension matched up to 10%
• Car and cycle-to-work schemes
• Online learning platform access
• Volunteer Time Off (VTO)
• Virgin Media / O2 discounts
• VIP Arena Suites access at O2 Arena and First Direct Arena
• Enhanced parental leave policies

* This perk can be used in the calendar year if the employee started before 1st December

Location

The business is based in Southwark. This is a full-time, hybrid role with 3 in-office days (Tuesday, Wednesday, Thursday). Believ is an equal opportunity employer and is committed to creating an inclusive environment. Reasonable accommodations are available during the application or interview process. Please contact us to request accommodation.