Marketing Data & Integration Analyst (Agile)

Connells Group HQ; Milton Keynes; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Digicare & car leasing

Cycle to work

Discount schemes

Life assurance

Pension scheme

Professional development

Job summary

Connells Group is seeking a data-driven Business Analyst to join the Technology team supporting Marketing operations. In an Agile Scrum environment, you will help deliver technology solutions that enable customer engagement, campaign effectiveness and personalisation.

The role focuses on data, integrations and customer preferences, ensuring scalable and compliant solutions aligned to business goals. Hybrid work includes 2 days per week in Milton Keynes.

Qualifications

• Experience as a Business Analyst in Agile/Scrum environments.
• Strong data analysis, mapping, and integration experience.
• Knowledge of MarTech (CRM, campaign platforms).
• Understanding of GDPR and data privacy requirements.
• Experience with APIs and third-party integrations.
• Proficiency in Jira and Confluence; strong stakeholder management.

Responsibilities

• Stakeholder Engagement: Work with Marketing to translate objectives into user stories.
• Data & Integration Analysis: Define data flows, platform integrations, and transforms.
• Data Privacy & Compliance: Embed GDPR and consent into solutions by design.
• Requirements & Discovery: Lead workshops to improve targeting and campaigns.
• Backlog Support: Refine user stories with clear acceptance criteria.
• Agile Delivery: Collaborate with engineers on data, APIs, and dependencies.
• Campaign Alignment: Ensure timely delivery aligned with marketing schedules.
• Cross-Team Collaboration: Liaise with Marketing, Technology, and vendors.
• Continuous Improvement: Drive data quality and governance enhancements.

Skills

Agile/Scrum BA

Stakeholder engagement

Data analysis

MarTech knowledge

GDPR awareness

APIs & integrations

Communication skills

Segmentation/targeting

Journey mapping

Tools

Jira

Confluence

Power BI

SQL

Google Analytics

Job description

Connells Group is seeking a data-driven Business Analyst to join the Technology team supporting Marketing operations. In an Agile Scrum environment, you will help deliver technology solutions that enable customer engagement, campaign effectiveness and personalisation.

The role focuses on data, integrations and customer preferences, ensuring scalable and compliant solutions aligned to business goals. Hybrid work includes 2 days per week in Milton Keynes.