Marketing Insights & Optimization Analyst

Harnham; Manchester; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

25 days holiday

Company pension

Life assurance

Private health insurance

Charity day

Cycle to work

Season ticket loan

Career progression

Job summary

THE COMPANY in the UK is seeking a Marketing & Customer Analyst to drive marketing optimization and customer analytics. You will build Power BI and Looker dashboards, combine GA4/Adobe Analytics data in Excel, and deliver actionable insights for multi-agency clients across sectors.

You will work in a central data team with hybrid 2 days per week in Leeds, Manchester or Uppingham, supporting brand campaigns for clients like Three Mobile, Shell and Which?.

Qualifications

• 1-4 years in marketing analytics
• Marketing agency experience
• Strong Excel skills (advanced functions, pivots, data manipulation)
• Excellent PowerPoint skills for client-facing presentations
• Strong Power BI and Looker skills for dashboard development and visualization
• Experience with GA4 and Adobe Analytics
• Experience handling paid media data sources (Google Ads, Meta, LinkedIn, DV360)
• Strong grasp of marketing metrics and KPIs (ROAS, CPL, CTR, conversion rates)
• Experience analyzing customer behavior patterns (loyalty, retention, purchase behavior)
• Strong analytical skills - interrogate data, identify patterns, conduct robust analysis
• Ability to communicate insights effectively - translate complex findings into clear narratives
• Excellent presentation and communication skills (written and verbal)
• Intellectually curious and adept at problem-solving
• Comfortable in fast-paced agency setting with multiple stakeholders
• Able to work independently and manage varied workstreams

Responsibilities

• Marketing Optimization Analysis: Analyze digital marketing campaigns across Google Ads, Meta, LinkedIn, DV360
• Build Power BI and Looker dashboards for campaign performance
• Analyze creative effectiveness, headline performance, bidding strategies, regional optimization
• Combine data from Adobe Analytics and GA4 to conduct analysis in Excel
• Deliver actionable recommendations that inform marketing decisions
• Customer Analytics: Dive into customer behavior analysis using Excel and Power BI
• Uncover insights about loyalty patterns, membership dynamics, purchasing behaviors
• Present compelling visualizations in PowerPoint
• Identify trends, spot changes, understand the 'why' behind customer actions
• Communicate findings that drive business decisions
• Additional: Contribute to insight projects
• Work on cross-agency initiatives
• Exposure to different sectors and analytical challenges

Skills

Marketing analytics

Agency experience

Excel (advanced)

Client-facing presentations

Power BI

Looker

GA4

Adobe Analytics

Paid media data sources

Marketing metrics & KPIs

Customer behavior analysis

PowerPoint

Problem-solving

Education

Stats or Maths degree

Tools

Power BI

Looker

GA4

Adobe Analytics

Excel

PowerPoint

Google Ads

Meta

LinkedIn Ads

DV360

Job description

THE COMPANY in the UK is seeking a Marketing & Customer Analyst to drive marketing optimization and customer analytics. You will build Power BI and Looker dashboards, combine GA4/Adobe Analytics data in Excel, and deliver actionable insights for multi-agency clients across sectors.

You will work in a central data team with hybrid 2 days per week in Leeds, Manchester or Uppingham, supporting brand campaigns for clients like Three Mobile, Shell and Which?.