Marketing Analyst

Searchability®; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Hybrid work

25 days holiday

Company pension

Life assurance

Cycle to work

Season ticket loan

Job summary

Searchability® is seeking a Marketing & Customer Analyst to join a specialist data team. You will help clients understand their customers and improve marketing performance through data-driven insights.

You will work across analytics projects using Excel, Python and Power BI to identify trends, analyse behaviour and evaluate marketing effectiveness, translating data into actionable recommendations for diverse brands.

Qualifications

• 2–4 years' experience in marketing analytics, including agency-side experience.
• Degree in Mathematics, Statistics or a related highly quantitative discipline.
• Advanced Excel skills including pivot tables, formulas and data manipulation.
• Experience using Python for data analysis and manipulation.
• Excellent PowerPoint skills and confidence presenting analytical findings.
• Understanding of marketing performance metrics including ROAS, CPL, CTR and conversion rates.
• Experience analysing customer behaviour, retention, segmentation and purchasing patterns.
• Ability to translate complex datasets into actionable commercial insights.
• Strong communication skills and confidence working with multiple stakeholders.

Responsibilities

• Analyse customer loyalty, retention, purchasing behaviour and campaign performance, turning complex data into clear, actionable recommendations.
• Develop dashboards and visualisations, present insights to internal stakeholders and clients, and collaborate with wider marketing teams to support data‑driven strategies.
• Support data-driven marketing decision‑making across B2B and B2C portfolios.

Skills

Marketing analytics

Excel

Python

Power BI

Campaign analysis

Data interpretation

Stakeholder communication

Marketing metrics

Customer segmentation

Education

Mathematics/Statistics degree

Tools

Power BI

GA4

Google Ads

Adobe Analytics

Job description

• Competitive salary depending on experience
• Hybrid working – 2–3 days per week on-site in London or Leeds
• Opportunity to work across customer analytics, marketing performance and data strategy
• Excellent benefits including 25 days' holiday, private healthcare and pension

ABOUT THE CLIENT

We're working with a growing, established marketing and communications group that is looking to add a Marketing & Customer Analyst to its specialist data team.

You’ll be joining a collaborative environment, working alongside experienced data and marketing professionals to deliver meaningful insights for a diverse portfolio of clients across both B2B and B2C sectors.

THE BENEFITS

• Hybrid working – 2–3 days per week in the office
• 25 days' annual leave
• Company pension and life assurance
• Opportunity to work with a variety of established brands
• Supportive and collaborative working environment
• Exposure to different industries, marketing channels and analytical projects
• Cycle to work scheme and season ticket loan

THE MARKETING & CUSTOMER ANALYST ROLE

As a Marketing & Customer Analyst, you'll play a key role in helping clients understand their customers, improve marketing performance and make better business decisions through data.

You’ll work across a range of analytical projects, using tools such as Excel, Python and Power BI to identify trends, analyse customer behaviour and evaluate marketing effectiveness.

Your responsibilities will include analysing customer loyalty, retention, purchasing behaviour and campaign performance, turning complex data into clear, actionable recommendations.

You’ll also develop dashboards and visualisations, present insights to internal stakeholders and clients, and collaborate with wider marketing teams to support data-driven strategies.

This is a great opportunity for someone who enjoys hands‑on analysis but also wants to have a real impact on marketing strategy and commercial decision‑making.

MARKETING & CUSTOMER ANALYST ESSENTIAL SKILLS

• 2–4 years' experience in marketing analytics, including agency-side experience
• Degree in Mathematics, Statistics or a related highly quantitative discipline
• Advanced Excel skills including pivot tables, formulas and data manipulation
• Experience using Python for data analysis and manipulation
• Excellent PowerPoint skills and confidence presenting analytical findings
• Understanding of marketing performance metrics including ROAS, CPL, CTR and conversion rates
• Experience analysing customer behaviour, retention, segmentation and purchasing patterns
• Ability to translate complex datasets into actionable commercial insights
• Strong communication skills and confidence working with multiple stakeholders

Experience working with platforms such as Google Ads, Meta Ads, GA4, Adobe Analytics or social listening tools would be advantageous.

Applicants must have the existing right to work in the UK, as visa sponsorship is not available for this position.

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.