Marketing Tech Data Analyst - GDPR & Integrations (Hybrid)

Connells-Group-2; Milton Keynes; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Car leasing

Cycle to work scheme

Discounts at work

Life assurance

Workplace pension

Job summary

Connells Group Technology is seeking a data-driven Business Analyst to support Marketing operations within an Agile Scrum team. You will help deliver data-focused solutions that enable customer engagement, campaign effectiveness, and personalisation, focusing on data flows, integrations, and compliant design.

The role offers a hybrid arrangement with 2 days per week in Milton Keynes. You will engage stakeholders across Marketing and Technology, run discovery workshops, and translate objectives

Qualifications

• Experience as a Business Analyst in Agile/Scrum environments.
• Strong data analysis, mapping, and integration experience.
• Knowledge of MarTech, CRM and campaign platforms.
• Understanding of GDPR and data privacy requirements.
• Experience with APIs and third-party integrations.
• Proficiency with Jira and Confluence; strong stakeholder management.
• Desirable experience with segmentation/personalisation or journey mapping.
• Knowledge of data governance or quality frameworks; analytics tools (Power BI, GA, SQL).

Responsibilities

• Stakeholder engagement: translate objectives into user stories.
• Data & integration analysis: define data flows, platform integrations, and transformations.
• Data privacy & compliance: embed GDPR and consent into solutions by design.
• Requirements & discovery: lead workshops to improve targeting and campaigns.
• Backlog support: refine user stories with clear acceptance criteria.
• Agile delivery: collaborate with engineers on data, APIs, and dependencies.
• Campaign alignment: ensure timely delivery with marketing schedules.
• Cross-team collaboration: liaise with Marketing, Technology and vendors.
• Continuous improvement: drive data quality, governance and integration processes.

Skills

Business analysis

Agile/Scrum

Data integration

MarTech knowledge

GDPR

APIs

Segmentation / Personalisation

Data governance

Tools

Jira

Confluence

Power BI

SQL

GA

Job description

Connells Group Technology is seeking a data-driven Business Analyst to support Marketing operations within an Agile Scrum team. You will help deliver data-focused solutions that enable customer engagement, campaign effectiveness, and personalisation, focusing on data flows, integrations, and compliant design.

The role offers a hybrid arrangement with 2 days per week in Milton Keynes. You will engage stakeholders across Marketing and Technology, run discovery workshops, and translate objectives