Business Analyst

Connells-Group-2; Milton Keynes; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Car leasing

Cycle to work scheme

Discounts at work

Life assurance

Workplace pension

Job summary

Connells Group Technology is seeking a data-driven Business Analyst to support Marketing operations within an Agile Scrum team. You will help deliver data-focused solutions that enable customer engagement, campaign effectiveness, and personalisation, focusing on data flows, integrations, and compliant design.

The role offers a hybrid arrangement with 2 days per week in Milton Keynes. You will engage stakeholders across Marketing and Technology, run discovery workshops, and translate objectives

Qualifications

• Experience as a Business Analyst in Agile/Scrum environments.
• Strong data analysis, mapping, and integration experience.
• Knowledge of MarTech, CRM and campaign platforms.
• Understanding of GDPR and data privacy requirements.
• Experience with APIs and third-party integrations.
• Proficiency with Jira and Confluence; strong stakeholder management.
• Desirable experience with segmentation/personalisation or journey mapping.
• Knowledge of data governance or quality frameworks; analytics tools (Power BI, GA, SQL).

Responsibilities

• Stakeholder engagement: translate objectives into user stories.
• Data & integration analysis: define data flows, platform integrations, and transformations.
• Data privacy & compliance: embed GDPR and consent into solutions by design.
• Requirements & discovery: lead workshops to improve targeting and campaigns.
• Backlog support: refine user stories with clear acceptance criteria.
• Agile delivery: collaborate with engineers on data, APIs, and dependencies.
• Campaign alignment: ensure timely delivery with marketing schedules.
• Cross-team collaboration: liaise with Marketing, Technology and vendors.
• Continuous improvement: drive data quality, governance and integration processes.

Skills

Business analysis

Agile/Scrum

Data integration

MarTech knowledge

GDPR

APIs

Segmentation / Personalisation

Data governance

Tools

Jira

Confluence

Power BI

SQL

GA

Job description

We are seeking a data-driven Business Analyst to join the Connells Group Technology team, supporting Marketing operations. Working in an Agile Scrum team, you will help deliver technology solutions that enable customer engagement, campaign effectiveness, and personalisation. The role focuses on data, integrations, and customer preferences, ensuring scalable and compliant solutions aligned to business goals.

We offer a hybrid working arrangement with 2 days per week in our Milton Keynes office.

Key Responsibilities:

• Stakeholder Engagement: Work with Marketing teams to understand business objectives, customer journeys, and data needs; translating these into actionable user stories.
• Data & Integration Analysis: Define requirements for data flows, platform integrations (e.g. CRM, marketing tools), and data transformations.
• Data Privacy & Compliance: Embed GDPR, consent, and communication preferences into solutions by design.
• Requirements & Discovery: Lead workshops and analysis to improve targeting, segmentation, and campaign outcomes.
• Backlog Support: Collaborate with Product Owners to refine and prioritise user stories with clear acceptance criteria.
• Agile Delivery: Work closely with engineers in sprint activities, providing clarity on data, APIs, and dependencies.
• Campaign Alignment: Support timely delivery of solutions aligned to marketing schedules.
• Cross-Team Collaboration: Liaise with Marketing, Technology, and third-party vendors.
• Continuous Improvement: Drive improvements in data quality, governance, and integration processes.

Experience and Skills Required:

• Experience as a Business Analyst in Agile/Scrum environments
• Strong data analysis, mapping, and integration experience
• Knowledge of MarTech (CRM, campaign platforms)
• Understanding of GDPR and data privacy requirements
• Experience with APIs and third-party integrations
• Proficiency in Jira and Confluence Strong communication and stakeholder management skills
• Desirable Experience with segmentation, personalisation, or journey mapping
• Knowledge of data governance or quality frameworks
• Familiarity with analytics tools (e.g. Power BI, GA, SQL)
• Understanding of marketing performance metrics

What We Offer

• Aviva Digicare + workplace / Car leasing and cycle to work scheme
• Colleague discount scheme / Perks at work / Gym discounts
• Life assurance / Workplace pension scheme
• Opportunity to work on high-impact marketing technology initiatives

Please note that we are unfortunately unable to provide visa sponsorship for this position. Applicants must have the right to work in the UK.

Our Commitment to Inclusion

Connells Group is an equal opportunities employer and is committed to creating a diverse, inclusive and authentic workplace. We welcome applications from all suitably qualified candidates, regardless of sex, race, disability, age, sexual orientation, gender identity, religion, or belief, marital status, or pregnancy and maternity status.