Marketing Data Analyst: Campaign Insights & Segmentation

Portman Asset Finance Ltd; Northampton; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Vibrant office environment

Enhanced annual leave

All-staff events

Job summary

Portman Finance Group in Northampton, United Kingdom is seeking a data-driven Marketing Analyst to equip the marketing team with analysis, segmentation, and profiling to improve campaign effectiveness and revenue.

You will build systematic reporting, identify opportunities, create customer profiles, and work with Zoho CRM/Zoho Analytics to power targeted messaging. The role requires 5 years in data-focused marketing, strong Excel, and a proactive problem-solving mindset.

Qualifications

• 5yrs experience in a heavily data focused marketing or analytics role.
• Sound Excel skills and proven ability to work with analytical tools.
• Be able to understand and interpret data, spotting patterns, making recommendations, not just reporting.
• Familiarity with measuring a test and learn approach across channels.

Responsibilities

• Gather information on marketing campaigns across channels and produce a report with recommendations.
• Create customer segmentations to identify viable sales opportunities.
• Collaborate with the tech team to add segmentation types to the CRM and produce targeted contact lists.
• Advise on targeting for digital advertising audiences and monitor campaign performance.

Skills

Data analytics

Excel skills

Data interpretation

Test & learn

Tools

ZohoCRM

Zoho Analytics

Excel

Job description

Portman Finance Group in Northampton, United Kingdom is seeking a data-driven Marketing Analyst to equip the marketing team with analysis, segmentation, and profiling to improve campaign effectiveness and revenue.

You will build systematic reporting, identify opportunities, create customer profiles, and work with Zoho CRM/Zoho Analytics to power targeted messaging. The role requires 5 years in data-focused marketing, strong Excel, and a proactive problem-solving mindset.