CRM Data Analyst: Campaign Insights & Optimization

Harnham - Data & Analytics Recruitment; Greater London; On-site; GBP 35,000 - 47,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Pension

Private healthcare

Family leave

Wellbeing allowance

Holiday entitlement

Learning & development

Career progression

Job summary

Harnham - Data & Analytics Recruitment in London seeks an experienced CRM Analyst to shape customer marketing activity through data-driven insights. You will build audiences, analyze campaigns, and improve data processes to boost engagement and ROI.

The role offers a clear path for career progression in a data-led marketing function with strong collaboration across teams and a focus on data quality and governance.

Qualifications

• Strong experience using SQL for data extraction, manipulation, and analysis.
• Experience supporting CRM, lifecycle marketing, or customer targeting activities.
• Ability to analyse large datasets and translate findings into business recommendations.
• Knowledge of campaign performance analysis and customer segmentation.
• Experience working with reporting tools and dashboards.
• Strong problem-solving skills and excellent attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills.

Responsibilities

• Define and build customer audiences for CRM and digital marketing campaigns.
• Use SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations.
• Create and maintain data fields and aggregations to support campaign targeting.
• Support the optimisation of CRM data and audience segmentation strategies.
• Automate reporting processes and enhance dashboard functionality.
• Ensure data quality, governance, and compliance within customer targeting activities.
• Collaborate with marketing, analytics, and wider business stakeholders to deliver successful campaigns.
• Identify opportunities to improve campaign execution and marketing ROI.

Skills

SQL

CRM experience

Data analysis

Campaign performance analysis

Audience segmentation

Reporting & dashboards

Stakeholder management

Attention to detail

Tools

Dashboards

Job description

Harnham - Data & Analytics Recruitment in London seeks an experienced CRM Analyst to shape customer marketing activity through data-driven insights. You will build audiences, analyze campaigns, and improve data processes to boost engagement and ROI.

The role offers a clear path for career progression in a data-led marketing function with strong collaboration across teams and a focus on data quality and governance.