Data-Driven Marketing Analyst: Campaigns & Segmentation

Reed; England; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Bonus

Office-based working

Benefits package

Job summary

Reed Marketing & Creative are partnering with a growing, well-established organisation seeking a Marketing Analyst to turn data into actionable marketing insights. You will analyse campaign performance across multiple channels, develop reporting dashboards, and shape segmentation and targeting to improve ROI.

The role is office-based with a competitive salary circa £50K, plus bonus and a benefits package. You will collaborate with cross-functional teams, own segmentation models in CRM, and

Qualifications

• Proficient in SQL and analytics tools; able to write SQL queries.
• Experience in data-led marketing or analytics roles.
• Advanced Excel skills and ability to work with reporting tools.

Responsibilities

• Analyse marketing campaign performance across multiple channels and provide clear insights.
• Build and maintain reporting frameworks to track trends and opportunities.
• Collect and interpret data from digital, email, direct mail, and paid channels to evaluate ROI.
• Develop and refine segmentation strategies to improve targeting and conversion rates.
• Collaborate to implement segmentation models into CRM and enhance capability.
• Produce targeted audiences for campaigns across email, direct mail and digital channels.
• Conduct market and competitor research to identify trends and opportunities.
• Develop customer profiles and insights to inform messaging.
• Champion test-and-learn approach, identify optimisations and measure impact.
• Provide strategic insights to embed data-driven decision-making across marketing activity.

Skills

SQL

Power BI

Tableau

Excel

Campaign analytics

Segmentation

Data storytelling

Communication

Tools

Power BI

Tableau

Job description

Reed Marketing & Creative are partnering with a growing, well-established organisation seeking a Marketing Analyst to turn data into actionable marketing insights. You will analyse campaign performance across multiple channels, develop reporting dashboards, and shape segmentation and targeting to improve ROI.

The role is office-based with a competitive salary circa £50K, plus bonus and a benefits package. You will collaborate with cross-functional teams, own segmentation models in CRM, and