Marketing Analyst

Portman Asset Finance Ltd; Northampton; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Vibrant office environment

Enhanced annual leave

All-staff events

Job summary

Portman Finance Group in Northampton, United Kingdom is seeking a data-driven Marketing Analyst to equip the marketing team with analysis, segmentation, and profiling to improve campaign effectiveness and revenue.

You will build systematic reporting, identify opportunities, create customer profiles, and work with Zoho CRM/Zoho Analytics to power targeted messaging. The role requires 5 years in data-focused marketing, strong Excel, and a proactive problem-solving mindset.

Qualifications

• 5yrs experience in a heavily data focused marketing or analytics role.
• Sound Excel skills and proven ability to work with analytical tools.
• Be able to understand and interpret data, spotting patterns, making recommendations, not just reporting.
• Familiarity with measuring a test and learn approach across channels.

Responsibilities

• Gather information on marketing campaigns across channels and produce a report with recommendations.
• Create customer segmentations to identify viable sales opportunities.
• Collaborate with the tech team to add segmentation types to the CRM and produce targeted contact lists.
• Advise on targeting for digital advertising audiences and monitor campaign performance.

Skills

Data analytics

Excel skills

Data interpretation

Test & learn

Tools

ZohoCRM

Zoho Analytics

Excel

Job description

Northampton, United Kingdom | Posted on 26/05/2026

To arm the marketing team and wider Portmanbusiness with the data and recommendations needed to improve the effectivenessof campaigns through analysis, segmentation, research and profiling.

Systematic reporting ofcampaigns and business trends to spot opportunities for improvement andtherefore increased revenue.
Segmentation to identifyopportunities for effective personalised messaging with the aim of increasedconversion.

Customer research and profiling with the aim ofimproving the relevancy of messaging and therefore conversion.

Responsible for:

Provingthe Head of Marketing, Marketing team and wider business with campaign analysisand market intelligence designed to improve the effectiveness of marketingcampaigns.
Replacead-hoc analysis designed to answer specific one-time questions, with systematicmonitoring, so that campaign performance can be more clearly tracked, trendsand opportunities can be identified and exploited.

Campaign Analysis

Gatherinformation on all aspects of marketing campaigns, ensuring measurability isbuilt into the campaign itself, with the aim of determining an ROI per channeland per campaign. This will typically involve collating information from email,social, direct mail and advertising channels via our analytics platform andproducing a summary report with recommendations.

• Create customer segmentations, identifying groups of customers whosepatterns or characteristics make viable sales opportunities.
• Work with the tech team to add tested and productive segmentation typesto the CRM.
• Produce campaign contact lists for email and direct mail channels.
• Advise on targeting for digital advertising audiences.
• Investigate and make recommendations.

Research

• Competitors – what are they doing
• Lenders – what are they offering
• Customers– what do they think and need? Create customer profilesrepresenting the buyers of different products or from different market sectorsto improve messaging and targeting.

Software in use

ZohoCRM and Zoho Analytics. Excel.

Requirements

Must have:

• 5yrs experience in a heavily data focused marketing or analytics role.
• Sound Excel skills and proven ability to work with analytical tools.
• Be able to understand and interpret data, spotting patterns, makingrecommendations, not just reporting.
• Familiarity with measuring a test and learn approach across channels.

Theideal candidate should be:

• Comfortable in a fast-paced environment.
• Happy to challenge and be challenged,to collaborate and produce work of the highest quality.
• Proactive in pushing the businessforward.
• An open communicator with a curiousmind.
• Able to build relationships across thebusiness.
• A problem solver, able to investigateissues and find solutions without always having to escalat.
• Competitivebasic salary and annual bonus;
• Vibrant,high-spec office environment;
• Enhancedannual leave, increasing with length of service;
• Quarterlyall-staff events and dynamic culture

Company Overview

Portman Finance Group was established in 2007 to provide UK SMEs withaccess to a range of finance options under one roof. We have now arranged over£1billion in funding for over 15,000 companies.

Portman secure finance for businesses of all sizes via our own lending andpanel of over 40 partners. We offer flexible payment terms, reducing largeinitial outlays and protecting cash-flow, and are one of the largest privatelyowned Broker-Lenders in the UK.

Portman work with any type of private sector business. We have a long andsuccessful history financing a variety of assets, quickly and easily. If you’relooking to lease or purchase further equipment, release equity or simplyborrow, Portman can provide your business with the finance it needs.

Please note that as part of the recruitment process a criminal recordscheck/credit history check will be carried out by an authorised third party.