Marketing Analytics Specialist

Informa Group Plc.; Oxford; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible working

25 days annual leave per year

Private medical insurance

Employee assistance programme

Pension scheme

Life assurance

Job summary

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to join the Marketing Analytics Team, shaping data-driven strategies and performance insights. The role focuses on transforming data into compelling narratives, supporting stakeholders, and enhancing marketing effectiveness.

Work model is balanced with three days in-office at Milton Park, Oxfordshire, and flexibility for remote work.

Qualifications

• Proven experience as a Customer or Marketing Analyst.
• Skilled in profiling and segmenting customer data.
• Proficient in querying data using SQL.
• Experience implementing and analysing A/B tests.
• Proficient in creating interactive dashboards using Power BI.

Responsibilities

• Source, clean, and transform data from various sources.
• Produce customer segmentation models for marketing purposes.
• Analyse customer behaviour to provide actionable insights.
• Develop and maintain marketing dashboards to track KPIs.
• Assist in data-driven marketing campaigns.
• Monitor and evaluate campaign effectiveness using A/B testing and analytics.
• Forecasting, trend analysis and scenario modelling.
• Present findings to stakeholders in a clear, concise manner.
• Support development of marketing plans based on data analysis.

Skills

Customer/Marketing Analyst experience

Data profiling & segmentation

A/B testing analysis

Dashboard creation

Communication & collaboration

Python/R/Alteryx data transformation

Tools

SQL

Power BI

Python

R

Alteryx

Job description

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to join the Marketing Analytics Team, shaping data-driven strategies and performance insights. The role focuses on transforming data into compelling narratives, supporting stakeholders, and enhancing marketing effectiveness.

Work model is balanced with three days in-office at Milton Park, Oxfordshire, and flexibility for remote work.