Marketing Analytics Lead: Data-Driven Insights & Dashboards

your Jared; Abingdon; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Pension scheme

Private medical insurance

Employee assistance programme

Share Match

Life assurance

Flexible working culture

Job summary

Taylor & Francis Group in Oxfordshire is hiring a Marketing Analytics Manager on a 6-month fixed-term contract. You’ll design and optimise marketing reporting and dashboards, enabling evidence-based decisions, and present insights to stakeholders to inform budgets, targets and strategy.

You’ll be highly numerate with advanced Excel, Power BI, Google Analytics, SQL and data manipulation experience, capable of turning patterns into commercial recommendations while communicating clearly across the

Qualifications

• Numerate with strong analytical capability and data curiosity.
• Ability to design dashboards and reports for marketing stakeholders.
• Experience communicating insights to non-technical audiences.

Responsibilities

• Designing and optimising marketing reporting and dashboards.
• Creating regular reports and presentations for stakeholders on performance and recommendations.
• Supporting A/B testing initiatives to improve conversion and engagement.
• Conducting analysis and delivering actionable insights on campaigns, channels, benchmarks, and customer behavior.
• Developing in-house training for campaign analysis and reporting.
• Source and integrate data with Technology and analytics teams to ensure data quality.

Skills

Advanced Excel

SQL

Power BI

Google Analytics

Data visualization

A/B testing

Campaign analytics

Communication skills

Education

Bachelor's degree in Marketing/Analytics

Tools

Alteryx

Python

R

BigQuery

Marketing Cloud

Sprinklr

Contentsquare

Google Tag Manager

Job description

Taylor & Francis Group in Oxfordshire is hiring a Marketing Analytics Manager on a 6-month fixed-term contract. You’ll design and optimise marketing reporting and dashboards, enabling evidence-based decisions, and present insights to stakeholders to inform budgets, targets and strategy.

You’ll be highly numerate with advanced Excel, Power BI, Google Analytics, SQL and data manipulation experience, capable of turning patterns into commercial recommendations while communicating clearly across the