Marketing Analytics Manager - Data-Driven, Flexible Contract

Taylor & Francis Group; Abingdon; On-site; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Flexible working culture

25 days annual leave + birthday

3 discretionary days off during the 年底

4 paid volunteering days

Private medical insurance

Employee assistance programme

Share Match

Life assurance + medical care

Job summary

The Taylor & Francis Group is seeking a Marketing Analytics Manager on a 6-month fixed-term contract to turn data patterns into actionable commercial insights. You will design dashboards, analyse campaigns and support decision-making across the marketing function.

Ideal candidates are numerate with strong Excel skills, experience in Power BI, Google Analytics and SQL, and the ability to present findings to stakeholders at all levels.

Qualifications

• Highly numerate with advanced Excel skills and data manipulation abilities.
• Experience in data visualization and report creation, ideally Power BI.
• Advanced knowledge of Google Analytics and SQL.
• Experience in A/B testing and marketing data analysis.
• Ability to distill insights into commercial recommendations for stakeholders.
• Strong communication and presentation skills across organisational levels.
• Willingness to learn and develop technical skills (Alteryx, Python, R, etc.).

Responsibilities

• Designing and optimising marketing reporting and dashboards for evidence-based decisions.
• Creating regular reports and presentations on marketing performance and recommendations.
• Supporting A/B testing initiatives to improve conversion and engagement.
• Conducting analysis for campaign tracking, channel benchmarking, and customer segmentation.
• Developing in-house training for campaign analysis and reporting.
• Source and integrate data with Technology and analytics teams to ensure data quality.

Skills

Advanced Excel

Power BI

Google Analytics

SQL

A/B testing

Data storytelling

Communication skills

Tools

Alteryx

Python

R

BigQuery

Google Tag Manager

Marketing Cloud

Sprinklr

Contentsquare

Job description

The Taylor & Francis Group is seeking a Marketing Analytics Manager on a 6-month fixed-term contract to turn data patterns into actionable commercial insights. You will design dashboards, analyse campaigns and support decision-making across the marketing function.

Ideal candidates are numerate with strong Excel skills, experience in Power BI, Google Analytics and SQL, and the ability to present findings to stakeholders at all levels.