Marketing Analytics & Insights Manager

Informa Group Plc.; Oxford; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible working culture

25 days annual leave

Birthday day off

Volunteer days

Job summary

Taylor & Francis Group is seeking a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. You will turn patterns in data into actionable commercial information and manage projects to support budget, targets and strategy planning.

The role requires numerical ability, advanced Excel, Power BI, Google Analytics, SQL, and experience with marketing and customer data. Strong communication and presentation skills across the organisation are essential.

Qualifications

• Highly numerate with exceptional analytics skills.
• Advanced Excel, data manipulation and reporting experience.
• Experience with Power BI and Google Analytics.
• SQL experience and handling marketing data.
• Familiar with A/B testing and statistical modelling.
• Ability to communicate insights to non-technical stakeholders.

Responsibilities

• Design and optimise marketing reporting and dashboards to enable evidence-based decisions.
• Create regular reports and presentations for stakeholders with recommendations.
• Support A/B testing initiatives to improve conversion and engagement.
• Conduct analysis and generate actionable insights on campaigns, channels, customer behavior and segmentation.
• Develop in-house training for campaign analysis and reporting.

Skills

Numerate

Analytics

Excel

Power BI

Google Analytics

SQL

A/B testing

Data visualization

Reporting

Tools

Alteryx

Python

R

BigQuery

Marketing Cloud

Sprinklr

Contentsquare

Google Tag Manager

Job description

Taylor & Francis Group is seeking a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. You will turn patterns in data into actionable commercial information and manage projects to support budget, targets and strategy planning.

The role requires numerical ability, advanced Excel, Power BI, Google Analytics, SQL, and experience with marketing and customer data. Strong communication and presentation skills across the organisation are essential.