Marketing Analyst: Data-Driven Insights & Dashboards

Taylor & Francis Group; Abingdon; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Flexible working

25 days annual leave + birthday

Volunteer days

Private medical insurance

Employee assistance programme

Pension scheme

Life assurance

Share Match

Job summary

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to join our Marketing Analytics Team. You will transform data into actionable narratives, shaping data-driven strategies for stakeholders and improving marketing performance.

The role focuses on data sourcing, segmentation, dashboards, and campaign analysis. It offers a balanced in-office and remote-friendly arrangement with Milton Park, Oxfordshire, three days per week in the office.

Qualifications

• Proven experience as a Customer or Marketing Analyst.
• Skilled in profiling and segmenting customer data.
• Proficient in querying data using SQL.
• Experienced in implementing and analysing A/B tests.
• Proficient in creating interactive dashboards, ideally using Power BI or a similar tool.
• Strong communication and collaboration skills.
• Experience using Python, R or Alteryx for data transformation & manipulation purposes.
• Strong analytical and problem-solving skills, with experience in statistical modelling techniques.
• Exceptional attention to detail, with the ability to identify and address data discrepancies.
• Strong time management skills.
• Committed to continuous learning and self-development.

Responsibilities

• Source, clean, and transform data from various sources.
• Produce customer segmentation models for marketing purposes.
• Analyse customer behaviour to provide actionable insights.
• Develop and maintain marketing dashboards to track KPIs.
• Assist marketing teams to design and implement data-driven campaigns.
• Monitor and evaluate campaigns using a variety of tools and techniques including A/B testing.
• Assist with forecasting, trend analysis and scenario modelling.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Assist in the development of marketing plans and strategies based on data analysis.

Skills

Customer analytics

Marketing analytics

SQL querying

A/B testing

Power BI dashboards

Communication & collaboration

Tools

Power BI

SQL

Job description

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to join our Marketing Analytics Team. You will transform data into actionable narratives, shaping data-driven strategies for stakeholders and improving marketing performance.

The role focuses on data sourcing, segmentation, dashboards, and campaign analysis. It offers a balanced in-office and remote-friendly arrangement with Milton Park, Oxfordshire, three days per week in the office.