Marketing Analytics Manager (6-month fixed-term contract)

Taylor & Francis Group; Abingdon; On-site; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Flexible working culture

25 days annual leave + birthday

3 discretionary days off during the 年底

4 paid volunteering days

Private medical insurance

Employee assistance programme

Share Match

Life assurance + medical care

Job summary

The Taylor & Francis Group is seeking a Marketing Analytics Manager on a 6-month fixed-term contract to turn data patterns into actionable commercial insights. You will design dashboards, analyse campaigns and support decision-making across the marketing function.

Ideal candidates are numerate with strong Excel skills, experience in Power BI, Google Analytics and SQL, and the ability to present findings to stakeholders at all levels.

Qualifications

• Highly numerate with advanced Excel skills and data manipulation abilities.
• Experience in data visualization and report creation, ideally Power BI.
• Advanced knowledge of Google Analytics and SQL.
• Experience in A/B testing and marketing data analysis.
• Ability to distill insights into commercial recommendations for stakeholders.
• Strong communication and presentation skills across organisational levels.
• Willingness to learn and develop technical skills (Alteryx, Python, R, etc.).

Responsibilities

• Designing and optimising marketing reporting and dashboards for evidence-based decisions.
• Creating regular reports and presentations on marketing performance and recommendations.
• Supporting A/B testing initiatives to improve conversion and engagement.
• Conducting analysis for campaign tracking, channel benchmarking, and customer segmentation.
• Developing in-house training for campaign analysis and reporting.
• Source and integrate data with Technology and analytics teams to ensure data quality.

Skills

Advanced Excel

Power BI

Google Analytics

SQL

A/B testing

Data storytelling

Communication skills

Tools

Alteryx

Python

R

BigQuery

Google Tag Manager

Marketing Cloud

Sprinklr

Contentsquare

Job description

Job Description

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make recommendations. You’ll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

What you'll be doing

• Supporting the Marketing team to make strategic, data first decisions by:
• Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
• Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
• Support A/B testing initiatives to enhance conversion rates and customer engagement.
• Conducting analysis and creating actionable insights to drive marketing performance including:
• Campaign and channel tracking
• Benchmarking and goal setting
• Customer behaviour and segmentation
• Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.

Qualifications

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.
• Experience with the following would be beneficial: Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Additional Information

Location: We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our officesto ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time, with those 3 days a week spent in our office in Milton Park, Oxfordshire.

Please note, our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.

Closing Date

Applications will close on Friday 9th October 2026.

What we offer in return

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.