Marketing Analytics Manager (6-month fixed-term contract)

your Jared; Abingdon; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Pension scheme

Private medical insurance

Employee assistance programme

Share Match

Life assurance

Flexible working culture

Job summary

Taylor & Francis Group in Oxfordshire is hiring a Marketing Analytics Manager on a 6-month fixed-term contract. You’ll design and optimise marketing reporting and dashboards, enabling evidence-based decisions, and present insights to stakeholders to inform budgets, targets and strategy.

You’ll be highly numerate with advanced Excel, Power BI, Google Analytics, SQL and data manipulation experience, capable of turning patterns into commercial recommendations while communicating clearly across the

Qualifications

• Numerate with strong analytical capability and data curiosity.
• Ability to design dashboards and reports for marketing stakeholders.
• Experience communicating insights to non-technical audiences.

Responsibilities

• Designing and optimising marketing reporting and dashboards.
• Creating regular reports and presentations for stakeholders on performance and recommendations.
• Supporting A/B testing initiatives to improve conversion and engagement.
• Conducting analysis and delivering actionable insights on campaigns, channels, benchmarks, and customer behavior.
• Developing in-house training for campaign analysis and reporting.
• Source and integrate data with Technology and analytics teams to ensure data quality.

Skills

Advanced Excel

SQL

Power BI

Google Analytics

Data visualization

A/B testing

Campaign analytics

Communication skills

Education

Bachelor's degree in Marketing/Analytics

Tools

Alteryx

Python

R

BigQuery

Marketing Cloud

Sprinklr

Contentsquare

Google Tag Manager

Job description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make recommendations. You’ll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

What you’ll be doing:

• Supporting the Marketing team to make strategic, data first decisions by:
  • Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
  • Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
  • Support A/B testing initiatives to enhance conversion rates and customer engagement.
  • Conducting analysis and creating actionable insights to drive marketing performance including:
    • Campaign and channel tracking
    • Benchmarking and goal setting
    • Customer behaviour and segmentation
  • Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.
• Experience with the following would be beneficial: Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Location: We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our offices to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time, with those 3 days a week spent in our office in Milton Park, Oxfordshire.

Please note, our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.

Closing Date: Applications will close on Friday 9th October 2026.

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.