Marketing Analyst

Informa Group Plc.; Oxford; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible working

25 days annual leave per year

Private medical insurance

Employee assistance programme

Pension scheme

Life assurance

Job summary

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to join the Marketing Analytics Team, shaping data-driven strategies and performance insights. The role focuses on transforming data into compelling narratives, supporting stakeholders, and enhancing marketing effectiveness.

Work model is balanced with three days in-office at Milton Park, Oxfordshire, and flexibility for remote work.

Qualifications

• Proven experience as a Customer or Marketing Analyst.
• Skilled in profiling and segmenting customer data.
• Proficient in querying data using SQL.
• Experience implementing and analysing A/B tests.
• Proficient in creating interactive dashboards using Power BI.

Responsibilities

• Source, clean, and transform data from various sources.
• Produce customer segmentation models for marketing purposes.
• Analyse customer behaviour to provide actionable insights.
• Develop and maintain marketing dashboards to track KPIs.
• Assist in data-driven marketing campaigns.
• Monitor and evaluate campaign effectiveness using A/B testing and analytics.
• Forecasting, trend analysis and scenario modelling.
• Present findings to stakeholders in a clear, concise manner.
• Support development of marketing plans based on data analysis.

Skills

Customer/Marketing Analyst experience

Data profiling & segmentation

A/B testing analysis

Dashboard creation

Communication & collaboration

Python/R/Alteryx data transformation

Tools

SQL

Power BI

Python

R

Alteryx

Job description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Taylor & Francis Group is offering an exciting opportunity for an experienced analyst to join our Marketing Analytics Team. We are looking for a customer-focused individual who can transform data into compelling narratives. As a key contributor, you will play a crucial role in shaping data-driven strategies, supporting stakeholders, and enhancing overall marketing performance.

Key Responsibilities

• Source, clean, and transform data from various sources
• Produce customer segmentation models for marketing purposes
• Analyse customer behaviour to provide actionable insights
• Develop and maintain marketing dashboards to track key performance indicators
• Assist marketing teams to design and implement data-driven marketing campaigns
• Monitor and evaluate the effectiveness of marketing campaigns and strategies using a variety of tools and techniques including A/B testing
• Assist with forecasting, trend analysis and scenario modelling
• Present findings and recommendations to stakeholders in a clear and concise manner
• Assist in the development of marketing plans and strategies based on data analysis

Essential Skills & Experience

• Provenexperience as a Customer or Marketing Analyst
• Skilled in profiling and segmenting customer data
• Proficient in querying data using SQL
• Experienced in implementing and analysing A/B tests
• Proficient in creating interactive dashboards, ideally using Power BI or a similar tool
• Strong communication and collaboration skills

Desired Skills & Experience

• Experience using Python, R or Alteryx for data transformation & manipulation purposes
• Strong analytical and problem-solving skills, with experience in statistical modelling techniques
• Exceptional attention to detail, with the ability to identify and address data discrepancies
• Strong time management skills
• Committed to continuous learning and self-development

Location

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

The successful candidate will be able to utiliseour balanced working model. We ask that candidates live within a commutable distance of our offices to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time, with those 3 days a week spent in our office in Milton Park, Oxfordshire.

Please note, our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.

Closing Date

Applications will close on Friday 9th October 2026.

What we offer in return

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non‑merit based factor.