Marketing Analytics Specialist - Data-Driven Campaigns

your Jared; Abingdon; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Work-life balance

25 days annual leave

Birthday day off

Volunteer days

Private medical insurance

Employee assistance programme

Share Match

Pension

Life & medical care

Job summary

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to transform data into actionable insights and support data-driven marketing strategies. You will join a customer-focused team and help shape dashboards and campaigns across multiple markets.

The role requires SQL proficiency, Power BI expertise, and strong communication to collaborate with stakeholders. A hybrid working model with office days at Milton Park, Oxfordshire, is offered.

Qualifications

• Proven experience as a Customer or Marketing Analyst.
• Profiling and segmenting customer data.
• Querying data using SQL.
• Experience with A/B tests.
• Creating dashboards with Power BI.

Responsibilities

• Source, clean, and transform data from various sources
• Produce customer segmentation models for marketing purposes
• Analyse customer behaviour to provide actionable insights
• Develop and maintain marketing dashboards to track key performance indicators
• Assist marketing teams to design and implement data‑driven marketing campaigns
• Monitor and evaluate the effectiveness of marketing campaigns and strategies using a variety of tools and techniques including A/B testing
• Assist with forecasting, trend analysis and scenario modelling
• Present findings and recommendations to stakeholders in a clear and concise manner
• Assist in the development of marketing plans and strategies based on data analysis

Skills

Customer analytics

SQL

AB testing

Dashboards

Power BI

Communication

Tools

Python

R

Job description

Taylor & Francis Group is seeking an experienced Marketing Analytics Analyst to transform data into actionable insights and support data-driven marketing strategies. You will join a customer-focused team and help shape dashboards and campaigns across multiple markets.

The role requires SQL proficiency, Power BI expertise, and strong communication to collaborate with stakeholders. A hybrid working model with office days at Milton Park, Oxfordshire, is offered.