Marketing Analytics Lead — Data-Driven Growth (London)

Adecco; Greater London; On-site; GBP 42,000 - 59,000; Full time

Job summary

Google is seeking a Marketing Analyst in London to drive data-driven decisions, uncover market trends, and optimise marketing performance. The role focuses on delivering actionable insights, building dashboards, and communicating findings to senior stakeholders.

You will work cross-functionally to influence strategy, identify growth opportunities, and translate complex data into clear narratives that support business objectives.

Qualifications

• Experience in Marketing Analytics or related field.
• Ability to interpret complex datasets.
• Experience with data visualization and dashboarding tools.
• Strong communication and storytelling with data.
• Experience influencing stakeholders through data-driven recommendations.

Responsibilities

• Analyse marketing, business, and industry data to identify trends and improvements.
• Support the development of business cases and strategic recommendations.
• Conduct market research and competitive analysis to inform decisions.
• Deliver actionable insights through dashboards, reports, and presentations.
• Partner with stakeholders across marketing, operations, and leadership to address challenges.
• Design and measure KPIs to evaluate marketing effectiveness.
• Provide ad-hoc analysis for leadership teams.
• Develop and maintain dashboards that communicate performance clearly.
• Translate data into narratives and recommendations for stakeholders.
• Support project delivery and strategic initiatives through data-led decisions.

Skills

Marketing Analytics

Data Visualization

Stakeholder Management

Problem Solving

Presentation Skills

Project Management

Data Interpretation

Tools

Data visualization tools

Job description

Google is seeking a Marketing Analyst in London to drive data-driven decisions, uncover market trends, and optimise marketing performance. The role focuses on delivering actionable insights, building dashboards, and communicating findings to senior stakeholders.

You will work cross-functionally to influence strategy, identify growth opportunities, and translate complex data into clear narratives that support business objectives.