Head of Marketing Analytics

Harnham; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

Harnham in Manchester is seeking a Head of Marketing Analytics to lead advanced analytics and marketing insights, embedding data-driven decision-making across the business in a permanent role.

You will oversee analytics activities across marketing to generate actionable insights, drive campaign performance, understand customer behavior, and translate findings into practical recommendations for stakeholders.

Responsibilities

• Lead analytics activities across marketing to generate actionable insights.
• Drive advanced analytics to improve campaign performance and understand customer behavior.
• Translate findings into practical recommendations for stakeholders to inform strategy.

Job description

The client is seeking a Head of Marketing Analytics based in Manchester. This is a permanent role focused on advanced analytics and marketing insights, with responsibility for leading marketing measurement and data-driven decision-making to support business objectives.

In this senior leadership position, you will oversee analytics activities across marketing to generate actionable insights. You will typically drive the use of advanced analytics to improve campaign performance, understand customer behavior, and inform strategy, partnering with internal stakeholders to translate findings into practical recommendations.

The ideal candidate will have experience leading marketing analytics and delivering advanced analytics-driven insights. You should be able to set analytics priorities, guide teams and stakeholders, and ensure reporting and insight outputs are accurate, relevant, and effectively communicated to support marketing planning and continuous improvement.