CRM & Marketing Insights Analyst

Quartzenterprises; Manchester; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Quartzenterprises is seeking an Engagement BI Analyst within the Insights and Data Group to drive CRM, marketing and campaign performance analysis across our digital brands. You will use data to help stakeholders understand business performance, identify trends, and inform CRM and marketing decisions.

You will work with campaign, customer, and marketing data to produce reports, dashboards, and deep-dive analysis, applying statistical methods and ML where appropriate.

Qualifications

• Experience in CRM/marketing analytics, or business intelligence to support data-led decisions.
• Ability to create reports, dashboards and visualisations for non-technical audiences.
• Proficiency with statistical methods and data modelling to explain performance.

Responsibilities

• Analyse CRM, campaign, customer and marketing data to identify trends and support decision-making.
• Produce regular reports, dashboards and deep-dive analyses with actionable insight.
• Track and report on key CRM/marketing metrics and campaign ROI.
• Apply statistical methods and ML for exploratory analyses, optimization and segmentation.
• Communicate findings clearly to stakeholders with appropriate level of detail.
• Develop data narratives and visuals that explain performance and opportunities.
• Ensure outputs are accurate, well-documented and compliant with data governance.
• Collaborate with Marketing and BI teams to understand requirements and deliver relevant outputs.
• Consolidate analysis into concise conclusions and recommendations with evidence.

Skills

SQL

Python

R

Tableau

Power BI

Looker

Statistical analysis

Data governance

CRM analytics

Communication

Analytical thinking

Dashboards

Data storytelling

Education

Bachelor's degree in Business Analytics, Mathematics, Statistics, Computer Science, Technology, Economics, or equivalent

Tools

SQL

Tableau

Power BI

Looker

Job description

Quartzenterprises is seeking an Engagement BI Analyst within the Insights and Data Group to drive CRM, marketing and campaign performance analysis across our digital brands. You will use data to help stakeholders understand business performance, identify trends, and inform CRM and marketing decisions.

You will work with campaign, customer, and marketing data to produce reports, dashboards, and deep-dive analysis, applying statistical methods and ML where appropriate.