Senior Marketing Data Analyst, Growth & Attribution

SheMed; Greater London; Ibrido; GBP 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

25 days holiday

Health care Cash Plan

Life insurance 4x salary

Pension matched up to 5%

Cycle to work scheme

Breakfast and snacks

Monthly socials

Descrizione del lavoro

SheMed is seeking a Senior Data Analyst, Marketing to partner with the marketing team in London. You will measure performance across Meta, Google, paid social, and influencers, build attribution frameworks, and optimize campaigns.

You’ll connect marketing signals to business outcomes like CAC, LTV, and retention while translating insights for senior leaders. You’ll work on end-to-end customer journeys, dashboards in Tableau, and data models with dbt, SQL, Python or R.

Competenze

• 3–5+ years of experience in marketing analytics, growth analytics, commercial analytics, or a similar data-focused role.
• Experience in a high-growth environment, ideally within D2C healthcare, subscription, consumer health, wellness, ecommerce, or startup.
• Strong experience analysing paid marketing performance across channels (Meta, Google, paid search, paid social, influencer, affiliates, CRM).
• Experience owning and reporting on subscription or customer growth metrics (CAC, LTV, retention, churn, payback period, cohort performance).
• Advanced SQL skills and experience with large, complex datasets.
• Experience using dbt for data transformation, modeling, testing, and documentation.
• Strong Tableau experience for dashboards used by senior stakeholders.
• Experience with Python or R for advanced analysis, forecasting, or modelling.
• Ability to translate complex datasets into clear, non-technical narratives that influence senior decision-making.

Mansioni

• Own marketing performance measurement across channels (Meta, Google, paid social, affiliates, influencer partnerships).
• Develop attribution frameworks to evaluate acquisition, conversion, retention, and revenue performance.
• Collaborate with marketing teams to optimise campaigns, targeting, creative performance, and budget allocation.
• Analyse the end-to-end customer journey to identify drop-offs, trends, and growth opportunities.
• Deliver insights to improve conversion, onboarding, CRM, lifecycle communications, retention, and customer value.
• Own reporting for key subscription KPIs including CAC, LTV, payback, churn, retention, and channel ROI.
• Apply analytics using SQL, Python, or R for cohort analysis, forecasting, MMM.
• Build and maintain dashboards in Tableau for data-driven decisions.
• Translate complex analysis into actionable recommendations for senior stakeholders.
• Use SQL and dbt to develop trusted data models and analytics infrastructure.
• Collaborate with data, marketing, product, medical, finance, and leadership teams.

Conoscenze

Marketing analytics

Data storytelling

Stakeholder management

SQL proficiency

Strumenti

SQL

Python

R

dbt

Tableau

Descrizione del lavoro

SheMed is seeking a Senior Data Analyst, Marketing to partner with the marketing team in London. You will measure performance across Meta, Google, paid social, and influencers, build attribution frameworks, and optimize campaigns.

You’ll connect marketing signals to business outcomes like CAC, LTV, and retention while translating insights for senior leaders. You’ll work on end-to-end customer journeys, dashboards in Tableau, and data models with dbt, SQL, Python or R.