Marketing Analytics & BI Specialist — Data-Driven Insights

Lenovo; Farnborough; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Holiday purchase

Private medical

Life insurance

Cycle to work

Product discounts

Job summary

Lenovo in Farnborough is seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate the transformation into a data-driven marketing organization.

You will bridge Marketing stakeholders, data teams, and business decision-makers, ensuring trusted insights are accessible, actionable, and aligned to measurable outcomes across a global environment.

Qualifications

• Bachelor's degree or equivalent experience in Business, Marketing, Analytics, Information Systems, Computer Science, or related field.
• 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery.
• Strong experience translating complex business needs into functional, data, technical, and reporting requirements.
• Proven experience supporting or leading BI, reporting, analytics, or data solutions from discovery through implementation and adoption.
• Experience with BI and visualization platforms, particularly Domo and Power BI, and a solid understanding of dashboard design and data visualization best practices.

Responsibilities

• Lead business analysis activities across the full lifecycle of reporting and analytics solutions, from discovery and requirements gathering through deployment, adoption, and continuous improvement
• Partner with Marketing, and cross-functional stakeholders to understand business priorities, reporting needs, and performance questions, translating them into clear requirements and scalable solutions
• Define and document KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria
• Collaborate with data engineers, dashboard developers, visualization specialists, AI teams, and external partners to deliver intuitive and impactful analytics solutions
• Coordinate business validation and user acceptance testing, ensuring solutions provide accurate, trusted, and actionable insights
• Deliver targeted analysis across marketing investment, media, web, lead, pipeline, and revenue performance, translating findings into recommendations that improve business outcomes
• Drive stakeholder enablement and adoption through documentation, training, best-practice sharing, demonstrations, and self-service analytics capabilities

Skills

Business analysis

Marketing analytics

BI reporting

Stakeholder management

Data visualization

AI-enabled analytics

Education

Bachelor's degree or equivalent in related field

Tools

Domo

Power BI

SQL/MySQL

Python/R

Job description

Lenovo in Farnborough is seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate the transformation into a data-driven marketing organization.

You will bridge Marketing stakeholders, data teams, and business decision-makers, ensuring trusted insights are accessible, actionable, and aligned to measurable outcomes across a global environment.