Senior Marketing Analytics & Audience Insights Analyst

Career Moves Group; Greater London; Hybrid; GBP 74,000 - 83,000; Full time

Job summary

Career Moves Group is recruiting a Business & Marketing Data Scientist – Marketing Analytics for a leading global technology company in Central London. This hybrid role combines marketing analytics, audience insights, dashboard creation and data-driven recommendations for cross-channel campaigns.

You will work independently within a small team, translating complex analyses into clear executive guidance and practical actions for marketing stakeholders across the EMEA region.

Qualifications

• Minimum five years in marketing analytics or related field.
• Strong experience analysing digital advertising and campaign performance.
• Good understanding of paid search, SEO, video marketing and social media channels.
• Experience developing audience segments and targeting strategies.

Responsibilities

• Analyze large and complex marketing, audience and customer datasets.
• Identify audience segments most likely to benefit from products.
• Develop insights informing campaign targeting, messaging and channel strategy.
• Help marketing understand which audiences will use particular products and why.
• Analyze digital marketing performance across paid search, SEO, video, social media.
• Build and maintain dashboards, reports and spreadsheet-based analysis.
• Design, analyse and interpret A/B tests and marketing experiments.
• Define hypotheses, test/control groups, metrics and outcomes.
• Use data to recommend campaign scaling, adjustment or stopping.

Skills

Marketing analytics

SQL

Python

Dashboarding

A/B testing

Statistics

Independent work

Stakeholder management

Tools

Tableau

Power BI

Job description

Career Moves Group is recruiting a Business & Marketing Data Scientist – Marketing Analytics for a leading global technology company in Central London. This hybrid role combines marketing analytics, audience insights, dashboard creation and data-driven recommendations for cross-channel campaigns.

You will work independently within a small team, translating complex analyses into clear executive guidance and practical actions for marketing stakeholders across the EMEA region.