Global Marketing Analytics Lead — Data-Driven ROI

Wolfspeed; Belfast City District; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Wolfspeed, the global leader in silicon carbide technology, seeks a Senior Marketing Data Analyst to lead measurement, reporting, and optimization of marketing performance across websites, CRM, paid media, and social channels. You will transform multi-source data into actionable insights and establish reporting standards to drive strategic decisions at the executive level.

In this highly visible role, you’ll build dashboards (GA4, Salesforce, Pardot) and collaborate with Marketing, IT, and Sales

Qualifications

• Bachelor’s degree in Marketing, Analytics, Statistics, Business, Data Science, or related field.
• 5+ years in marketing analytics, digital analytics, BI, or related data analysis role, preferably within a B2B environment.
• Hands-on experience with Google Analytics (GA4), Salesforce CRM, and Pardot or a comparable marketing automation platform.
• Proven experience developing dashboards and reports using Power BI, Tableau, Looker, or similar business intelligence tools.
• Strong SQL skills and experience working with large, complex datasets from multiple sources.
• Demonstrated ability to communicate technical findings and data-driven insights to non-technical stakeholders.
• Experience measuring marketing attribution, lead lifecycle performance, pipeline influence, and campaign ROI.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to work in a fast-paced, global environment while managing multiple priorities.

Responsibilities

• Design, build, and maintain dashboards and reporting frameworks that consolidate data across Google Analytics, Salesforce, Pardot, paid advertising, social media, and other marketing platforms.
• Analyze campaign, channel, funnel, pipeline, and ROI performance to identify trends, opportunities, and recommendations for optimization.
• Translate complex, multi-source data into clear insights and business recommendations for marketing and executive stakeholders.
• Establish and maintain KPI definitions, reporting standards, data governance practices, and attribution methodologies across marketing systems.
• Partner closely with Marketing, Marketing Operations, Sales Operations, IT, and Web teams to ensure data quality, reporting consistency, and alignment between marketing activities and business outcomes.

Skills

GA4

Salesforce CRM

Pardot

Power BI

Tableau

Looker

SQL

Stakeholder communication

Education

Bachelor's degree in Marketing, Analytics, Statistics, Business, Data Science, or related field

Tools

Power BI

Tableau

Looker

Job description

Wolfspeed, the global leader in silicon carbide technology, seeks a Senior Marketing Data Analyst to lead measurement, reporting, and optimization of marketing performance across websites, CRM, paid media, and social channels. You will transform multi-source data into actionable insights and establish reporting standards to drive strategic decisions at the executive level.

In this highly visible role, you’ll build dashboards (GA4, Salesforce, Pardot) and collaborate with Marketing, IT, and Sales