Marketing Analytics Lead - Data Science & Strategy

WeAreTechWomen; United Kingdom; On-site; GBP 110,000 - 140,000; Full time

Job summary

Google's Marketing Media Lab seeks a Data Science Manager to lead projects translating business problems into investigative solutions and guide the team to implement data science methods for insights. You will drive metrics, build models, and foster knowledge sharing at a global scale.

You will partner across teams to evaluate strategic initiatives, using first- and third-party data to demonstrate the effectiveness of media investments and drive business impact.

Qualifications

• 7 years of analytics experience solving product or business problems.
• Experience in querying databases and coding with Python, R, SQL.

Responsibilities

• Provide support in media strategy, measurement and optimization using advanced analytics in marketing.
• Partner with internal teams in experimentation, measurement and modeling to identify predictors of performance.
• Deliver data-driven audience segmentation and testing for best business results.
• Lead and develop the team with roadmapping and coaching.
• Communicate findings and recommendations to senior leadership and influence strategic initiatives.

Skills

Analytics experience

Python

SQL

R

Education

Master's degree in a quantitative discipline

Tools

SQL databases

Python

R

Job description

Google's Marketing Media Lab seeks a Data Science Manager to lead projects translating business problems into investigative solutions and guide the team to implement data science methods for insights. You will drive metrics, build models, and foster knowledge sharing at a global scale.

You will partner across teams to evaluate strategic initiatives, using first- and third-party data to demonstrate the effectiveness of media investments and drive business impact.