Business and Data Analyst

Lenovo; Farnborough; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Holiday purchase

Private medical

Life insurance

Cycle to work

Product discounts

Job summary

Lenovo in Farnborough is seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate the transformation into a data-driven marketing organization.

You will bridge Marketing stakeholders, data teams, and business decision-makers, ensuring trusted insights are accessible, actionable, and aligned to measurable outcomes across a global environment.

Qualifications

• Bachelor's degree or equivalent experience in Business, Marketing, Analytics, Information Systems, Computer Science, or related field.
• 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery.
• Strong experience translating complex business needs into functional, data, technical, and reporting requirements.
• Proven experience supporting or leading BI, reporting, analytics, or data solutions from discovery through implementation and adoption.
• Experience with BI and visualization platforms, particularly Domo and Power BI, and a solid understanding of dashboard design and data visualization best practices.

Responsibilities

• Lead business analysis activities across the full lifecycle of reporting and analytics solutions, from discovery and requirements gathering through deployment, adoption, and continuous improvement
• Partner with Marketing, and cross-functional stakeholders to understand business priorities, reporting needs, and performance questions, translating them into clear requirements and scalable solutions
• Define and document KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria
• Collaborate with data engineers, dashboard developers, visualization specialists, AI teams, and external partners to deliver intuitive and impactful analytics solutions
• Coordinate business validation and user acceptance testing, ensuring solutions provide accurate, trusted, and actionable insights
• Deliver targeted analysis across marketing investment, media, web, lead, pipeline, and revenue performance, translating findings into recommendations that improve business outcomes
• Drive stakeholder enablement and adoption through documentation, training, best-practice sharing, demonstrations, and self-service analytics capabilities

Skills

Business analysis

Marketing analytics

BI reporting

Stakeholder management

Data visualization

AI-enabled analytics

Education

Bachelor's degree or equivalent in related field

Tools

Domo

Power BI

SQL/MySQL

Python/R

Job description

* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, hi-performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

We are seeking a Business and Data Analyst to join the Global Media, Reporting & Analytics Center of Excellence (COE) and help accelerate our transformation into a performance- and data-driven Marketing organization.

In this role, you will act as the bridge between Marketing stakeholders, data teams, and business decision-makers, helping ensure that trusted insights are accessible, actionable, and aligned to measurable business outcomes. You will work in a highly collaborative, global environment where data, analytics, AI, and business strategy come together to improve marketing effectiveness and drive growth.

What you\'ll do:

• Lead business analysis activities across the full lifecycle of reporting and analytics solutions, from discovery and requirements gathering through deployment, adoption, and continuous improvement


• Partner with Marketing, and cross-functional stakeholders to understand business priorities, reporting needs, and performance questions, translating them into clear requirements and scalable solutions


• Define and document KPIs, business rules, metric definitions, use cases, data requirements, process flows, and acceptance criteria


• Collaborate with data engineers, dashboard developers, visualization specialists, AI teams, and external partners to deliver intuitive and impactful analytics solutions


• Coordinate business validation and user acceptance testing, ensuring solutions provide accurate, trusted, and actionable insights


• Deliver targeted analysis across marketing investment, media, web, lead, pipeline, and revenue performance, translating findings into recommendations that improve business outcomes


• Drive stakeholder enablement and adoption through documentation, training, best-practice sharing, demonstrations, and self-service analytics capabilities

What you\'ll need:

• Bachelor\'s degree or equivalent experience in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field


• 6+ years of experience in business analysis, marketing analytics, business intelligence, reporting, data analysis, or data-driven solution delivery


• Strong experience translating complex business needs into functional, data, technical, and reporting requirements


• Proven experience supporting or leading BI, reporting, analytics, or data solutions from discovery through implementation and adoption


• Experience with BI and visualization platforms, particularly Domo and Power BI, and a solid understanding of dashboard design and data visualization best practices


• Working knowledge of SQL/MySQL and modern data environments; Python and/or R experience is beneficial


• Experience with marketing technology and analytics platforms such as Adobe Analytics, Marketo, Microsoft Dynamics, Sprinklr, 6Sense, or similar solutions


• Strong stakeholder management, communication, and presentation skills, with the ability to engage audiences ranging from practitioners to senior executives


• Experience applying AI-enabled analytics, automation, and GenAI capabilities to improve insight generation, reporting, and stakeholder self-service


• Professional English communication skills

What Lenovo Can Offer You

At Lenovo, we invest in our people and provide a benefits package designed to support your wellbeing, development, and work-life balance, including:

• Holiday purchase


• Private medical


• Income protection


• Positive work life balance


• Learning and development


• Life insurance


• Lenovo and Motorola products discounts


• Cycle to work


• MyGymDiscounts


• Mortgage advice and support


• Referral bonus


• Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations

* United Kingdom - Hampshire - Farnborough

* United Kingdom

* United Kingdom - Hampshire

* United Kingdom - Hampshire - Farnborough

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.

If you require an accommodation to complete this application, please [e-mail]