Marketing Analyst: Data-Driven Growth & Campaign Insights

Bullfinch Recruitment; United Kingdom; On-site; GBP 35,000 - 55,000; Full time

Job summary

Bullfinch Recruitment are partnering with a high-growth social gaming business to hire a Marketing Analyst. You will turn marketing data into insights to optimize campaigns and influence decisions across global audiences.

You'll work with GA4, AppsFlyer, SQL, and BI tools to build dashboards and run experiments that improve ROAS and CPA. You will communicate findings to marketers and stakeholders across our flat hierarchy.

Qualifications

• Strong grasp of performance marketing metrics (CPA, ROAS, LTV, attribution)
• Familiarity with tracking tools and SQL for data analysis
• Self-starter with ability to work independently
• Ability to translate data into actionable insights for marketing teams
• Experience with BI tools to create dashboards

Responsibilities

• Analyze campaign performance across channels to identify growth opportunities
• Design and run experiments like geo-lift tests to assess spend value
• Lead ad-hoc analyses on issues like ROAS shifts and tracking gaps
• Build daily/weekly dashboards delivering meaningful insights
• Collaborate with stakeholders to turn questions into analyses and insights into strategies

Skills

Marketing expertise

Technical skills

Independent thinking

Visualization mastery

Communication excellence

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Analytics 4

AppsFlyer

Snowplow

SQL

Tableau

Power BI

Looker

Job description

Bullfinch Recruitment are partnering with a high-growth social gaming business to hire a Marketing Analyst. You will turn marketing data into insights to optimize campaigns and influence decisions across global audiences.

You'll work with GA4, AppsFlyer, SQL, and BI tools to build dashboards and run experiments that improve ROAS and CPA. You will communicate findings to marketers and stakeholders across our flat hierarchy.