Senior Growth Marketing Analyst – AI-Powered & Data-Driven

Fresha; Greater London; Hybrid; GBP 75,000 - 85,000; Full time

Benefits offered by this job

Employee stock options

Job summary

Fresha is hiring a Senior Marketing Analyst to lead analytics across our B2B and B2C growth initiatives. Based at The Bower, London, you will own campaign performance, CRM/lifecycle strategy, and cross-functional collaboration with Performance Marketing, Brand, Product Growth, and Analytics teams.

Reporting to Head of Analytics, you will shape questions, run experiments, and advance attribution, MMM, and automation.

Qualifications

• 4–8 years in a senior analyst role spanning marketing, CRM, or lifecycle analytics.
• Strong SQL and Python skills used daily for analysis and dbt model contributions.
• Experience with SEO and performance marketing (paid search/social) and campaign analysis.
• Experience with CRM platforms (HubSpot) and lifecycle/triggered messaging.

Responsibilities

• Own marketing performance analytics across paid search, paid social, SEO and organic channels for B2B and B2C.
• Own CRM and lifecycle strategy—messaging and experiments to improve stickiness.
• Design and run marketing experiments with clear readouts.
• Develop attribution modeling, incrementality testing, and MMM to guide decisions.
• Deliver regular trade and performance reports turning data into insights.
• Manage budgets and tracking as investments scale; flag risks early.

Skills

SQL

Python

dbt

Lifecycle analytics

CRM analytics

Marketing attribution

Experiment design

AI-assisted workflows

Tools

HubSpot

GitHub

dbt

Job description

Fresha is hiring a Senior Marketing Analyst to lead analytics across our B2B and B2C growth initiatives. Based at The Bower, London, you will own campaign performance, CRM/lifecycle strategy, and cross-functional collaboration with Performance Marketing, Brand, Product Growth, and Analytics teams.

Reporting to Head of Analytics, you will shape questions, run experiments, and advance attribution, MMM, and automation.