Marketing Data Analyst (Mobile)

BettingJobs; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A prominent iGaming company in London is seeking a Marketing Data Analyst (Mobile) to analyse and optimise mobile and in-app marketing performance. The role involves building dashboards for reporting, conducting deep analyses of marketing data, and collaborating with global stakeholders. The ideal candidate will possess at least 4 years of experience in data-driven marketing analytics and strong skills in tools like Tableau and Power BI. This position offers the chance to work in a fast-paced, dynamic environment with a focus on mobile strategies.

Qualifications

• 4+ years experience in mobile marketing analytics.
• Proficient in analyzing complex datasets across channels.
• Strong knowledge of digital marketing metrics and analysis.

Responsibilities

• Analyse mobile and in-app marketing performance across channels.
• Support campaign optimisation and budgeting for Mobile Marketing.
• Build and maintain marketing performance dashboards.

Skills

Data analysis

Mobile marketing analytics

Statistical analysis

Dashboard creation

Communication skills

Tools

Tableau

Power BI

Appsflyer

Google Data Studio

Job description

BettingJobs is working with a well-established iGaming brand focused on the UK, Canadian and Swedish markets with offices in London and Cyprus. They are looking for a Marketing Data Analyst (Mobile) to join their team based in London.

Responsibilities

• Analyse mobile and in-app marketing performance across digital channels and GEOs to identify trends, insights, and optimisation opportunities.
• Support the Mobile Marketing team with data-driven campaign optimisation, targeting, budgeting, and forecasting.
• Build and maintain marketing performance dashboards (SQL + Tableau/Power BI/Looker) for BAU reporting and stakeholder access.
• Analyse digital, product, and offline campaign data; present clear, actionable insights and optimisation recommendations to stakeholders.
• Develop and refine marketing and business KPIs, metrics, and performance visualisations with senior stakeholders.
• Analyse customer journeys across acquisition and retention funnels using MMPs (e.g. Appsflyer), GA, and customer databases to improve segmentation, personalisation, and LTV.
• Clean, transform, and prepare complex datasets for analysis.
• Identify opportunities for automation, efficiency, and process improvement.
• Manage relationships with global internal stakeholders.
• Train and support analysts and country/channel managers on BI and marketing analytics tools.
• Stay up to date with BI/marketing analytics trends and technologies.

Requirements

• 4+ years' experience in data-driven mobile/in-app marketing analytics within a digital marketing or e-commerce environment.
• Proven experience analysing complex datasets across multiple online and offline channels, with a strong focus on mobile/in-app marketing.
• Strong knowledge of digital marketing metrics, acquisition/retention, LTV, and attribution modelling.
• Hands-on experience building dashboards in Tableau, Power BI, Appsflyer, Google Data Studio, or similar tools.
• Strong analytical, statistical, and problem-solving skills with high attention to detail.
• Excellent communication skills, able to translate technical insights for non-technical stakeholders.
• Ability to work independently and collaboratively in fast-paced, multi-market global teams (Europe, NA, LATAM).
• iGaming experience is a plus; Python/R experience is beneficial.