Senior Marketing Analyst: Growth for Mobile Games

GamesMarkt; Greater London, Dundee; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

4-Day Work Week

Remote working 2 days per week

Excellent salary

Enhanced Maternity/Paternity leave

Mental health support

Learning and progression

Snacks and drinks

Social events

Job summary

Hutch is seeking a Senior Marketing Analyst to join our data-driven Growth and Marketing teams in London or Dundee. You’ll translate complex data into clear insights that shape UA campaigns, live events, and product features, collaborating with Growth, Marketing and Games Product teams.

You’ll build automated dashboards, lead analytics initiatives, and explore advanced methods like Media Mix Modelling to improve ROI and retention.

Qualifications

• Proven experience in an analytical role within marketing
• Strong analytical skills and experience with LTV/ROI modelling and marketing mix or attribution analysis
• Solid understanding of marketing principles, digital advertising channels, and campaign optimisation
• Comfortable partnering directly with Product Managers or Game Leads—translating marketing and player data into input that shapes feature and LiveOps decisions
• Demonstrated ability to translate data into actionable insights and present them effectively
• Proficiency in Excel and Experience with BI/analytics tooling (Amplitude, Tableau, Power BI)
• A degree in Math, Statistics, Economics, or other quantitative field

Responsibilities

• Analyse performance marketing data to enable data-driven decisions
• Lead performance marketing analytics activities, building out processes and priorities
• Curation and automation of LTV Modelling to measure and predict ROI
• Conduct analysis and deep-dives to answer key questions on marketing performance
• Develop and maintain reporting of performance marketing, presenting in regular update meetings
• Inform UA, game analysts and marketing teams on best practices for analysing campaigns and create self-service dashboards
• Explore new methodologies and services such as Media Mix Modelling, SKAN, incrementality testing, predictive modelling
• Collaborate with Game Analytics to analyse post-install dynamics of acquired users
• Track metrics linking acquisition quality and marketing spend to player behaviour and monetisation
• Design, run and evaluate experiments (A/B tests) to measure marketing and product impact

Skills

Marketing analytics

LTV/ROI modelling

Marketing metrics

Product alignment

Data storytelling

Excel

BI tools

Quant degree

Education

Math/Statistics/Economics degree

Tools

Amplitude

Tableau

Power BI

SQL

Qlik Sense

Job description

Hutch is seeking a Senior Marketing Analyst to join our data-driven Growth and Marketing teams in London or Dundee. You’ll translate complex data into clear insights that shape UA campaigns, live events, and product features, collaborating with Growth, Marketing and Games Product teams.

You’ll build automated dashboards, lead analytics initiatives, and explore advanced methods like Media Mix Modelling to improve ROI and retention.