Marketing Analyst: Data-Driven Growth & ROI

Crown Worldwide Group; Enfield; On-site; GBP 35,000 - 48,000; Full time

Job summary

Crown Worldwide Group is seeking a data-driven Marketing Analyst to join our EMEA Marketing team. You will compile monthly performance reports, analyse PPC, SEO, social media, and outbound channels, and provide actionable recommendations to optimise digital campaigns.

You will leverage Google Analytics, Google Ads, and Looker Studio to maintain dashboards and deliver insights to stakeholders, collaborating with the Performance Marketing Manager to align with business KPIs.

Qualifications

• 2+ years in a marketing analytics or digital performance role.
• Solid understanding of PPC, SEO, and social media channels.
• Proficient with analytics tools like Google Analytics, Google Ads, and Meta Ads Manager.
• Comfortable working with data in Excel/Google Sheets; BI tools are a plus.

Responsibilities

• Compile and produce monthly performance reports for each business unit with actionable insights.
• Analyse lead generation channels (PPC, SEO, social, outbound) and identify opportunities.
• Identify trends, gaps and opportunities across campaigns and channels.
• Recommend and support testing strategies to improve channel performance and ROI.
• Collaborate with the Performance Marketing Manager to align reporting with goals and KPIs.
• Maintain and improve dashboards and reporting tools (Google Analytics, Looker Studio).
• Support ad hoc analyses for marketing and commercial teams.

Skills

Marketing analytics

Digital marketing

Lead generation

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

Looker Studio

Excel / Google Sheets

Job description

Crown Worldwide Group is seeking a data-driven Marketing Analyst to join our EMEA Marketing team. You will compile monthly performance reports, analyse PPC, SEO, social media, and outbound channels, and provide actionable recommendations to optimise digital campaigns.

You will leverage Google Analytics, Google Ads, and Looker Studio to maintain dashboards and deliver insights to stakeholders, collaborating with the Performance Marketing Manager to align with business KPIs.