Hybrid Marketing Data Analyst: Turn Data Into Growth

Placements24; Southampton; Hybrid; GBP 19,000 - 30,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Wellness benefits

Bonuses

Pension plan

Job summary

Placements24 is seeking a Marketing Data Analyst to transform raw marketing data into insights that drive ROI. You will collect, clean, and analyze datasets from web analytics, CRM, and ad platforms, and build dashboards with Tableau, Power BI, or Looker.

You will identify trends in customer behavior and campaign performance, apply statistical techniques, and present recommendations to optimize strategy and budget allocation. The role offers a hybrid work arrangement.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, or Marketing Analytics.
• 3-5 years of experience in data analysis focusing on marketing analytics or digital marketing.
• Proficiency in SQL for data extraction and manipulation.
• Strong experience with data visualization tools (Tableau, Power BI, Looker).
• Expertise in web analytics platforms (Google Analytics).
• Knowledge of statistical concepts and data modeling.
• Excellent analytical and communication skills.

Responsibilities

• Collect and analyze large volumes of marketing data from sources like web analytics, CRM, and ad platforms.
• Develop and maintain dashboards and reports to track marketing KPIs and campaign performance.
• Identify trends and insights related to customer behavior and campaign effectiveness.
• Apply statistical methods and data modeling to derive actionable insights.
• Create clear data visualizations using Tableau, Power BI, or Looker.
• Provide data-driven recommendations for strategy optimization and budgets.
• Collaborate with marketing to understand data needs and provide support.
• Ensure data accuracy across marketing databases and reports.
• Stay updated on new data analytics techniques and tools.
• Contribute to A/B testing design and analysis.

Skills

SQL

Tableau

Power BI

Looker

Google Analytics

R

Python

CRM systems

Education

Bachelor's in Statistics

Tools

SQL

Tableau

Power BI

Looker

Google Analytics

Job description

Placements24 is seeking a Marketing Data Analyst to transform raw marketing data into insights that drive ROI. You will collect, clean, and analyze datasets from web analytics, CRM, and ad platforms, and build dashboards with Tableau, Power BI, or Looker.

You will identify trends in customer behavior and campaign performance, apply statistical techniques, and present recommendations to optimize strategy and budget allocation. The role offers a hybrid work arrangement.