Marketing Analyst

Forward Role; Leeds; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Flexible working

Hybrid work

Salary up to £45,000 + benefits

Job summary

Forward Role is seeking a Marketing Analyst to support client accounts, turning online behavior into CRO actions. You’ll build dashboards from GA4, GTM, Google Ads and BigQuery, and translate data into actionable recommendations for stakeholders.

The role suits an analyst with 1–3 years of experience, offering hybrid working with a Leeds base and the chance to shape the CRO function as it grows.

Qualifications

• 1–3 years of experience in marketing analytics, CRO or digital analytics.
• Strong SQL and data querying skills with data warehouse experience.
• Experience with GA4, GTM and reporting dashboards for clients.
• Hands-on with A/B/multivariate testing and interpreting results.
• Ability to explain data insights to non-technical stakeholders.

Responsibilities

• Bring together data from GA4, GTM, Google Ads, Meta and BigQuery into dashboards and reports.
• Review conversion funnels to identify drop-offs and revenue loss.
• Evaluate tests and report findings with commercial impact.
• Use heatmaps and session data to prioritise what to test next.
• Explain findings to stakeholders from technical teams to marketing leads.
• Support tagging, event tracking and data layer setup.
• Explore AI integration to enhance client workflows.
• Keep up with CRO best practices and platform updates.

Skills

CRO testing

SQL

Data storytelling

GA4

GTM

BigQuery

Power BI

Looker Studio

A/B testing

Python

Stakeholder communication

Heatmaps

Data interpretation

Tools

GA4

GTM

BigQuery

Power BI

Looker Studio

Optimizely

VWO

AB Tasty

Adobe Target

Hotjar

Contentsquare

Microsoft Clarity

Job description

Our client is a specialist digital analytics consultancy. They’re looking for a Marketing Analyst to join their growing them during a period of growth. They partner with global brands and agencies to turn complex data into clear, actionable conversion strategies, working across e-commerce, retail and FMCG. Great opportunity for an Analyst with 1-3 years of experience looking for a role with impact, ownership and development.

The role

You’ll support a range of client accounts, looking at how users behave online to inform CRO test ideas and reporting. It’s a hands‑on role for someone who enjoys getting stuck into the data and is comfortable with tagging and technical marketing, but who can also explain what the numbers mean in a way that lands with client stakeholders.

• Bring together data from GA4, GTM, Google Ads, Meta and BigQuery, and turn it into clear dashboards and reports
• Review conversion funnels on client websites and campaigns to find where users drop off and where revenue is being lost
• Evaluate A/B and multivariate tests, form hypotheses from the data and report on results and commercial impact
• Draw on heatmaps, session recordings and on‑site behaviour tools to prioritise what to test next
• Talk stakeholders through your findings and recommendations, from technical teams to senior marketing leads
• Work alongside the team on tagging, event tracking and data layer set‑up
• Help bring AI into day‑to‑day workflows and client solutions
• Stay on top of platform updates, measurement changes and CRO best practice

What’s on offer

• Salary of up to £45,000 + benefits
• Hybrid + flexible working, with two days a week in Leeds
• Join the business at an exciting time of growth
• A smaller, more personal environment where your work is noticed
• The chance to help build and shape the CRO function as it expands
• Strong CRO, digital analytics or a similar performance marketing role
• Hands‑on experience with GA4 and GTM, plus an A/B testing tool such as Optimizely, VWO, AB Tasty or Adobe Target
• Confident SQL, with experience querying data warehouses (BigQuery ideally)
• Experience creating dashboards and reports in Power BI, Looker Studio or a similar tool
• A good grasp of the statistics behind testing, including significance, confidence intervals and sample sizes
• Clear, confident communicator, both written and spoken
• Well organised, and able to keep several client projects moving at once
• Experience with heatmap or session replay tools such as Hotjar, Contentsquare or Microsoft Clarity
• Knowledge of ad platform data and attribution modelling
• Python