Marketing Analyst

ITAC Solutions; Birmingham; On-site; GBP 63,000 - 82,000; Full time

Job summary

A marketing solutions provider in Birmingham is seeking an Email Marketing Performance Analyst to lead performance and deliverability efforts across various automotive brands. This role involves optimizing high-volume email campaigns, running A/B tests, and ensuring compliance with regulations. Ideal candidates have 5-8+ years of experience and proficiency with major email service providers. The position offers substantial professional growth and visibility from senior leadership.

Benefits

Opportunity to work on high-volume campaigns

Room for professional growth

Chance to build a new role with visibility

Qualifications

• 5-8+ years of similar experience.
• Hands-on experience with major ESPs/CRMs.
• Proficiency with deliverability monitoring tools.
• Knowledge of HTML/CSS for email.
• Experience improving inbox placement and engagement metrics.

Responsibilities

• Monitor and improve inbox placement and sender reputation.
• Ensure compliance with CAN-SPAM, GDPR, and other regulations.
• Execute and optimize high-volume email campaigns.
• Run A/B tests to maximize engagement.
• Analyze KPIs and provide actionable insights.

Skills

Email deliverability

Campaign optimization

Data analysis

Technical communication

Tools

SendGrid

Mailchimp

Salesforce Marketing Cloud

Iterable

Postmark

250ok

Inbox Monster

Job description

Our client is seeking a hands-on Email Marketing Performance Analyst to own the performance, deliverability, and continual improvement of email programs across multiple automotive brands. This is a unique opportunity to blend marketing creativity with technical expertise, directly shaping how customers engage with high-impact campaigns. Your work will be highly visible and instrumental in driving measurable traffic and results.

C2C is not an option with this job opening and all applicants should be able work for any US Employer without sponsorship. Sponsorship is not provided and this person will not need to require sponsorship in the future.

Benefits & Extras

Chance to build and own a brand-new role with visibility from senior leadership.

Opportunity to work on high-volume, multi-brand campaigns with national reach.

Room for professional growth and the ability to carve out your own niche.

Compensation

$85,000 – $110,000/yr

What You’ll Be Doing

Monitor and improve inbox placement, sender reputation, and authentication protocols.

Ensure compliance with CAN-SPAM, GDPR, CASL, and other regulations.

Execute and optimize high-volume campaigns across leading ESPs.

Run A/B tests to maximize engagement and conversions.

Lead list acquisition, segmentation, and hygiene strategies.

Analyze KPIs and provide actionable insights to stakeholders.

Troubleshoot technical issues with rendering, DNS, and domain setup.

What You’ll Need to be Considered

5-8+ years of similar experience.

Hands-on experience with major ESPs/CRMs (SendGrid, Mailchimp, Salesforce Marketing Cloud, Iterable).

Proficiency with deliverability monitoring tools (Postmark, 250ok, Inbox Monster, or similar).

Knowledge of HTML/CSS for email and basic SQL or query building.

Experience improving inbox placement and engagement metrics.

Ability to clearly communicate technical insights to non-technical audiences.