Manager Analytics

Micheldever Tyre Services; Basingstoke; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK tyre distribution company seeks a Senior Manager of Analytics to transform its data-focused marketing strategy. This role involves setting analytics strategies, delivering insights, and overseeing data governance to improve campaign effectiveness and customer retention. The ideal candidate will have proven leadership in analytics, strong communication skills, and a passion for data-driven decisions. Join us to make a visible impact on renowned brands in the automotive industry.

Qualifications

• Proven track record in analytics leadership impacting campaign ROI and customer retention.
• Ability to translate complex analyses into clear recommendations.
• Experience in building scalable data processes and ensuring GDPR compliance.

Responsibilities

• Set the Analytics Strategy and Plan.
• Deliver Insights and Performance Reporting.
• Lead Predictive Modelling and AI.
• Ensure Data Governance and Compliance.
• Mentor the Senior Analyst and develop the team.

Skills

Analytics leadership

Stakeholder management

Data-driven decision-making

Communication skills

Customer experience enhancement

Job description

About the Role

Our marketing team is undergoing an exciting transformation – and we’re looking for exceptional talent to join us. As we build a more digitally focused, data‑driven marketing function, we’re investing in people who can own strategy and execution across paid search, SEO, and social media, working closely with best‑in‑class agencies. Here, you’ll have the autonomy to innovate, the data to make decisions, and the platform to make a visible impact. If you’re driven by results, thrive in collaborative environments, and want to shape the future of legendary brands, this is your chance. The Senior Manager of Analytics is a strategic leadership role responsible for the development and execution of advanced analytics to power smarter decisions across Micheldever Group’s retail, wholesale and tyre brands. You will drive campaign effectiveness, customer retention and operational efficiency through AI‑driven insights, predictive modelling and robust reporting.

About the Company

Micheldever Tyre Services (MTS) was founded in 1972 as a part‑time venture providing car servicing and tyres. Today, Micheldever Group is the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide (20 % of the total UK market) and employing approximately 2,100 employees company‑wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6,000 retailers and our own retail chain Protyre which is consistently growing.

Responsibilities

• Set the Analytics Strategy and Plan
• Build a costed, resourced, timelined annual plan aligned to marketing and commercial priorities.
• Review quarterly to incorporate new trends and business needs.
• Deliver Insights and Performance Reporting
• Analyse customer, product and market data to drive a measurable uplift in conversion and CSS.
• Own dashboards for ROI, CLV, retention and operational KPIs; report monthly to the Leadership Team.
• Lead Predictive Modelling and AI
• Implement models for propensity, churn and campaign optimisation using modern data stacks.
• Pilot and scale initiatives that increase targeting precision and efficiency.
• Commission Research and Benchmarking
• Run surveys and focus groups; evaluate industry and competitor data to inform positioning and channel strategy.
• Ensure Data Governance and Compliance
• Oversee data quality, security and GDPR compliance in partnership with Digital Operations.
• Partner Across Marketing and Digital
• Provide audience segmentation, testing frameworks and recommendations to SEO, Social, Campaign and E‑Commerce teams.
• Lead and Develop the Team
• Mentor the Senior Analyst, set stretching goals and foster a culture of innovation and collaboration.

Qualifications

• Senior analytics leadership with proven impact on campaign ROI, retention and customer experience.
• Ability to translate complex analysis into clear commercial recommendations.
• Strong stakeholder management and communication skills across technical and non‑technical teams.
• Track record of building scalable data processes and ensuring GDPR‑compliant practices.
• Passion for experimentation, continuous improvement and enabling data‑driven decisions.