Luxury Care Home Relations Manager

Crystal Care Group South East; Maidstone; On-site; GBP 38,000 - 40,000; Full time

Benefits offered by this job

Induction training

Blue Light Card

Enhanced DBS

Refer a Friend bonus

Career progression

Professional development

Supportive leadership

Job summary

Crystal Care Collection is seeking a Customer Relations Manager in Maidstone to lead enquiry management and local marketing for a luxury care home. You will develop community partnerships, organise events and ensure every interaction reflects warmth, professionalism and excellence.

You will guide prospective residents from first enquiry through to move-in, while supporting occupancy growth and maintaining outstanding customer experiences for families and professionals in the local community.

Qualifications

• Experience in sales, marketing, customer relations or business development.
• Exceptional communication and interpersonal skills.
• Proactive, organised and results-driven with strong relationship-building abilities.
• Confident networking and representing the organisation in the local community.

Responsibilities

• Act as the primary contact for prospective residents and families throughout enquiry to admission.
• Deliver engaging tours and showcase the home’s luxury environment.
• Develop partnerships with local healthcare professionals, charities and community groups.
• Generate enquiries through networking and local marketing initiatives.
• Plan and host events within the home and represent the company at external events.
• Maintain an accurate CRM with regular family communications.
• Support occupancy growth through customer journey management.

Skills

Sales

Marketing

Customer Relations

Networking

Communication

Organization

Tools

CRM

Job description

Crystal Care Collection is seeking a Customer Relations Manager in Maidstone to lead enquiry management and local marketing for a luxury care home. You will develop community partnerships, organise events and ensure every interaction reflects warmth, professionalism and excellence.

You will guide prospective residents from first enquiry through to move-in, while supporting occupancy growth and maintaining outstanding customer experiences for families and professionals in the local community.